WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Provide incentives.

LMS 177

LMS Discount Certificate Social Media 177

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

WBT Systems

NOVEMBER 20, 2017

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Will you allow learners to bundle classes for a discount?

How To 176

How To Certificate Class Discount 176

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Certificate Revenue Course 193

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Freestone

NOVEMBER 22, 2023

Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials. Try offering holiday discounts to encourage learners to purchase more courses. Boost learner flexibility and engagement with Freestone LMS.

Revenue 52

Revenue Education LMS Price 52

Freestone

MARCH 7, 2024

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. Curating the sessions throughout the PD Day should be like planning a small-scale conference. Why should your association plan a Professional Development Day?

How To 72

How To Course Tips Education 72

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Certificates. How many certificate programs do you offer? Can they print/reprint their certificates?

LMS 81

LMS Authoring Tools Certificate Discount 81

Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Try any of these five tactics: Automate your marketing tactics for continuing education. Offer certifications, accreditations, and other valuable resources.

Education 149

Education Strategy LMS Software 149

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost!

How To 179

How To Social Media Price Discount 179

Reid All About it

DECEMBER 8, 2023

Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The solution: “fewer, shorter, more interactive online meetings.” Gen Z careers.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

JANUARY 22, 2021

Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

Higher Logic

JUNE 4, 2019

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Don’t Forget: Promote + Personalize Your eLearning Program.

Learning Management System 214

Learning Management System Content Course Discount 214

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Repurposing Conference Content. Focus on your social media marketing strategies. Repurposing Conference Content. Making Online Registration Easy.

Tips 201

Tips Software Recruiting Recruitment 201

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

Crowd Wisdom

JULY 27, 2023

Professional development courses can also attract new members to your organization, as more individuals are turning to associations to satisfy industry-specific CE guidelines or complete certification requirements. Repurpose live events by offering on-demand content to help you reach both members and non-members.

Revenue 52

Revenue LMS How To Course 52

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Prior to the digital revolution, these credentials were called certificates of completion. Badges recognize program and certificate completion, with badge color based on skill level.

LMS 253

LMS Certificate Library Education 253

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

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Reid All About it

DECEMBER 1, 2023

Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.

Arlington 271

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Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. More info/register.

Revenue 230

Revenue Chicago Leadership Education 230

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

WBT Systems

NOVEMBER 15, 2016

Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. How do you motivate them to participate?

Learning Management System 150

Learning Management System LMS Certificate System 150

Freestone

DECEMBER 12, 2023

However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. The e-commerce experience should strive to simple with multiple currency options, coupon or promotional discount capabilities, and instant downloads.

Learning Management System 81

Learning Management System LMS Revenue System 81

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. Conferences and workshops. Discounted or free industry publications or resources. Continuing education and certifications. And since many professions require certifications and additional education credits, this provides organizations the chance to meet this need for members.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. Conferences and workshops. Discounted or free industry publications or resources. Continuing education and certifications. And since many professions require certifications and additional education credits, this provides organizations the chance to meet this need for members.

Directory 52

Directory Certificate Discount Survey 52

Aaron Wolowiec

AUGUST 30, 2016

But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.)

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.)

Education 180

Education Mooc millennials Certificate 180

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. Host an annual conference. Offer certifications or accreditation programs.

Revenue 98

Revenue Tips Certificate Social Media 98

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for access to relevant perks, such as conferences, networking, or certifications.

Directory 52

Directory Discount Software Tools 52

Fonteva

NOVEMBER 8, 2019

If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. These include fully virtual webinars or live streams from in-person meetings and conferences. Jocelyn Fielding – Director, Marketing & Sales Operations.

Content 56

Content LMS Discount Price 56

MemberClicks

MAY 30, 2023

If you’re feeling nervous about membership renewals , you can offer early-bird discounts and other incentives to encourage members. Networking opportunities can come in the form of lunch and learns, conferences, workshops, online communities, or social groups. Coupons and discounts – Who doesn’t love a good deal?

FAQ 52

FAQ Price Discount Revenue 52

Protech

MARCH 30, 2023

To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities. Track how effective your association’s meetings, conferences, and other events are with attendance tracking data. Event management. E-commerce. Financial management.

Software 52

Software Association Management Directory Discount 52

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Protech

APRIL 12, 2023

Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools. Most often, integrations extend specific features or tools within the association management platform, like marketing or payment process.

Association Software 52

Association Software Software How To Certificate 52

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100