WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. A conference hotel upgrade?

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Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. Provide a discount code for another program for everyone who purchases an on-demand series.

Content 97

Content Conference Revenue Discount 97

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.

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Conference Discount Content Price 118

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Coupon recipients can easily apply the code at checkout in the Community Hub to receive the discount. Provide discount codes to non-members. Read our blog for more tips.

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How To Discount Member Engagement Social Media 114

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Prizes, rewards, and gamification. Networking activities.

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Los Angeles Discount Library Committee 52

GrowthZone

OCTOBER 30, 2017

When it comes to finding a conference speaker, associations work with a limited (if any) budget. To find the best fit for your conference, consider the following: Decide what kind of speaker makes sense for your conference and your attendees. press releases, logos on your site, social media promotion, email marketing, etc.).

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Cost Conference Press Release Social Media 114

Association Analytics

DECEMBER 15, 2022

At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

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Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

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Marketing Social Media Discount Team 106

ISAE

APRIL 21, 2024

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Take a collaborative approach.

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Discount Social Media Examples Strategy 52

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

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Report Marketing Recruiting Recruitment 95

Velvet Chainsaw

JULY 27, 2018

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences.

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Conference Discount Price Revenue 88

Associations Now

MARCH 14, 2019

Convincing prospective attendees to come to your conference is one thing; selling their bosses on it is something else. You may have convinced a potential attendee that she can’t miss your conference, but guess what? The How Design Live conference gives prospects talking points to use. She may not be the decision-maker.

Conference 75

Conference Discount Library Cost 75

Association Analytics

MAY 17, 2021

At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

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Analysis Discount Revenue System 192

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. Or offer them a discount on membership?

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Strategy Social Media Discount Newsletter 169

Fonteva

NOVEMBER 10, 2021

Whether you’re organizing a lecture for staff members or a conference for association members, attendance is everything. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Such is the way with virtual event marketing.

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Marketing How To Discount Content 52

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Velvet Chainsaw

MAY 22, 2019

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace? Learning Together.

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Team Conference Marketing Examples 86

Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Outside of discounted conference fees and priority communications about scholarships and leadership programs, there is no extra incentive to maintain membership.” “The

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Discount Report Recruiting Recruitment 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

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Strategy Software Social Media Discount 130

Association TRENDS

FEBRUARY 14, 2020

Associations often host conferences to engage their members and provide unique, enriching experiences. For example, a business conference might consist of employees from various related companies discussing industry innovations and advancement opportunities in the field. However, conferences are notoriously tough to plan.

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Event Planning Tools Conference Software 52

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Like others, revenue is most likely top of mind for your association.

Revenue 169

Revenue Products Discount Class 169

Velvet Chainsaw

APRIL 12, 2022

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

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Social Media Discount Content Video 98

Reid All About it

JANUARY 22, 2021

Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. 1 CAE credit.

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Innovation Communications Education Strategy 370

Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. flash sales for a discount off any LMS purchase or on specific products to keep your offerings at the front of people’s minds. Access to recordings from the latest annual conference. Provide incentives. Give out a freebie.

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LMS Discount Certificate Social Media 177

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 78

Recruiting Recruitment San Francisco Marketing 78

WBT Systems

JUNE 12, 2017

The adult education market is becoming increasingly crowded as for-profits discover the once exclusive domain of higher education, trade associations, and professional societies. Make sure your marketing copy includes a description of these additional course benefits. 10 – Offer discounts.

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Course Discount Review Education 192

Reid All About it

DECEMBER 8, 2023

Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The solution: “fewer, shorter, more interactive online meetings.” Gen Z careers.

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Strategy Video Technology Innovation 272

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

How To 52

How To Social Media Discount System 52

Higher Logic

OCTOBER 22, 2019

Your association management system can make planning and hosting your next conference or event much more efficient. Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event. Manage recurring payments.

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System Association Management Software Strategy 192

Associations Now

MAY 30, 2019

Here are three ideas for encouraging a conference attendee to become a member of your association. It’s great to get a prospect to register to attend one of your association’s conferences. Host conference programming just for them. Host conference programming just for them. Offer a post-conference discount.

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How To Discount Conference Resources 96

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

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Discount Price Sample Marketing 52

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

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Email Marketing Strategy Marketing Discount 52

Freestone

MARCH 7, 2024

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. Curating the sessions throughout the PD Day should be like planning a small-scale conference. Why should your association plan a Professional Development Day?

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How To Course Tips Education 73