MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

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Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Outside of discounted conference fees and priority communications about scholarships and leadership programs, there is no extra incentive to maintain membership.” “The

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Nimble AMS

APRIL 29, 2022

But it’s not enough to simply add a conference or meeting to your event schedule—you want to ensure it will be a success. To financially support your event , try finding a company to sponsor the conference or meeting. C ustomers apply the coupon code at checkout i n the Community Hub t o receive their discount. .

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Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Virtual volunteer fatigue.

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement.

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. LinkedIn. . 1 CAE credit. More info/register.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

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Reid All About it

DECEMBER 8, 2023

Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The solution: “fewer, shorter, more interactive online meetings.” Gen Z careers.

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Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Build your diverse base of volunteer mentors, then begin recruiting mentees.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

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MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Associations Now

NOVEMBER 1, 2019

An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services. For conference registration, the chapter earns a 10 percent cut (up to $80). How to hack it? Why does it work?

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MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. Virtual swag bag Give sponsors an opportunity to include branded swag such as gift cards, discounts, and more.

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

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MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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Associations Now

MARCH 5, 2019

Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more fun to recruit and engage. The Transportation Marketing and Sales Association is a case in point. Part of TMSA’s success came from giving members the promotional tools necessary to recruit.

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WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product. New members.

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.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. Upsell a special conference or new product.

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Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

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ISAE

SEPTEMBER 14, 2023

Offer new paid perks to members like access to exclusive webinars or presentations, courses designed by industry experts, conferences, and more to improve your association’s offerings. For example, a one-day ticket to your annual conference might cost $130 while a pen from your eCommerce shop is only $5.

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Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

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Blue Sky eLearn

JANUARY 14, 2019

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. Discounts on membership dues or custom merch for members of partner organizations. . Some incentives include: A discount on their next membership renewal. About the Author.

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Associations Now

APRIL 12, 2019

That’s why it’s crucial that event planners consider the different learning styles—visual, auditory, reading/writing, and kinesthetic—and schedule conference programming accordingly, the MemberClicks blog notes. Discount codes can boost conference registrations and reach new audiences, the Classy blog notes.

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Blue Sky eLearn

JANUARY 14, 2019

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. Discounts on membership dues or custom merch for members of partner organizations. . Some incentives include: A discount on their next membership renewal. About the Author.

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Membersuite

JUNE 21, 2023

With the affordable technology on the market, it’s easy to launch a paid membership community. Some of them have relationships with recruiters and headhunters too. She secured “the BEST discounts” on a curated selection of technology from 50+ partners. Maybe they don’t even see associations at all.

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Mariner Management

NOVEMBER 23, 2021

recruitment) that truly matter. Incentivize participation in training with discounted/free tickets to the annual conference, training, social outings, etc. Recruit the more active participants to start discussion threads. A couple of ideas to get volunteers on board with training …. Let them train each other.

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Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? 4) Can Your Conference Really be Personalized? by Megan Rockett.

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Achieve

SEPTEMBER 15, 2023

When members establish deep roots in your online community, they are more likely to actively participate during meetings, attend conferences, and more. These goals can impact the way your association promotes the online community during recruitment. a discount code for anyone who attends a small group discussion).

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Shoppers gained access to discounts at participating businesses by scanning codes online, in-store or on paper.

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MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. This could include: An upcoming members-only conference or seminar New training or educational opportunities Your latest t-shirt designs or swag Available leadership and learning opportunities.

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Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? Provide better marketing to the members you already have? Your membership manager will likely drive member persona research, but don’t discount the rest of your team.

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