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Why members should have a seat at the leadership table

Nimble AMS

To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. When members are represented on your leadership team, you’ll have a clear sense of what motivates them, helping you to focus on key areas like member engagement and retention. . . Certifications and credentials.

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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Conference planning. Membership trends. Gen Z and millennials. AI prompts.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without. Armed with this insight, they began to expand their certification offerings and saw a boost in learner engagement and satisfaction.

Education 169
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How Leaders Can Improve Retention 

Associations Now

Keeping good people will be a growing challenge in 2024, reports say. The Conference Board CHRO Confidence Index, released last month, found that more HR leaders expect retention to decrease , and fewer expect retention levels to improve. Is the credentialing and certification program fit-for-purpose for the profession today?

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Association Brain Food Weekly: 10.30.20

Reid All About it

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” Read the article (and report) to get the exhibitor perspective.

Revenue 341
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Association Brain Food Weekly: 4.2.21

Reid All About it

By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Hybrid conferences. Educational coaches.

Revenue 335
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Six key areas your association should identify to improve member engagement scoring

Nimble AMS

The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. To determine value, reflect on membership duration and a member’s service in committee leadership. . Successful associations prioritize improving the member experience.