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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

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OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. Next gen membership #1. Next gen membership #2.

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OCTOBER 11, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Association AI. 1 CAE credit. More info/register. More info/register. More info/register.

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Create valuable exclusive content A solid set of resources can be just as valuable as more tangible rewards (if not more!).

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Christine Exley and Judd Kessler, Harvard Business Review ). Elise Dopson, Databox ). 1 CAE credit.

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AUGUST 21, 2020

She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization.

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JUNE 21, 2024

Content marketing. Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). by Tobiah Black, The Public Domain Review Beautiful. AI and events. CAE credit.

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MemberClicks

JUNE 26, 2024

The ambassadors can take part in many activities, including promoting your brand on social media, representing your brand at online and offline events to engage with potential members, creating content, sharing testimonials, and providing valuable feedback on your products and services. First, you must identify ideal ambassadors.

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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FEBRUARY 26, 2021

If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Professional and personal networks have shrunk by close to 16% during the pandemic , according to Marissa King and Balázs Kovács at the Harvard Business Review. Shrinking network.

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SEPTEMBER 15, 2023

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register. 1 CMP credit. .

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Nimble AMS

FEBRUARY 16, 2022

You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. by predicting which members are most likely to register for a specific course or certificate program and then target your educational content by recommending relevant offerings.

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Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Salesforce Recruitment, Onboarding and Training. Content Sharing and Management. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Recruit, on board, and train sales staff.

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MemberClicks

SEPTEMBER 27, 2024

Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Audience avatar.

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Fonteva

FEBRUARY 24, 2021

In this guide, we’ll review membership management software basics and describe top options to give you a clear picture of how to proceed. Continuing education, certification, and accreditation options. A training management suite to create engaging, monetized webinars, manage certificates, and promote courses. Conclusion.

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create, co-create, and curate content that delivers real value to your audience. Host: Fridays@4.

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JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: 100 Reviews/Non-Dues-A-Palooza. How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy.

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MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

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DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Mon 12/16 at 11 a.m.* – Audit and Improve Peer Review Efficiency at the Journals You Manage. I’ll be happy to feature it as long as it’s not product-centric.

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DECEMBER 11, 2020

Sarah Gershman, Harvard Business Review ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. BYOB, obviously. More info/register (ASAE Collaborate log-in required).

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JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. Do associations have a common understanding of the content that staff and members create?

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MAY 15, 2020

Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Sarah Gershman, Harvard Business Review ). This session will review key questions you need to be asking now to craft a successful return-to-work plan. Impexium ).

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Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. Regularly review bounced email reports. 6: Recruitment Lead Generation. 7: Student Members. 8: Trade Association Members.

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NOVEMBER 12, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Dive into the latest online trends and review key digital marketing channels and how you might use them. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Recover the Value of your Event Content.

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.orgSource

DECEMBER 26, 2022

Our Year in Review. She explained how ABOMS found a user-friendly solution to supporting members on their journey to professional certification. The Great Resignation made recruiting the best talent another competitive arena. But, before we welcome a new year, let’s toast 2022! Leadership.

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JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Hear tips to recruit and retain these generations. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

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MARCH 1, 2019

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Raising the Bar: Using Certifications and Credentialing to Extend Your Reach. Presenters: John Hunter, Content Marketing Manager, Cvent. All times are Eastern Daylight Time unless otherwise noted.

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Aspiring Black women executives. 1 CMP credit. Guest: Patrick Bontinck. Host: Sidecar.

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SEPTEMBER 25, 2020

Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. 5 unusual ways to find new inspiration for content. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Virtual conference experience. JT Long, Smart Meetings ).

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JULY 8, 2016

Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. – How to Design Future-Friendly Content. Host: Gather Content. Mike Atherton, Content strategist, Facebook. More info/register.

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. UCLA Anderson Review ). I’m not surprised. Host: PCMA.

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Board diversity.

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MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. But do you? Virtual for in-person attendees. No plan, no progress.

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MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Build a Membership Website in 7 Steps Now that you’re more familiar with what a membership website is, this section will review the essential steps of creating one.

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