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How to optimize member marketing with AI

Nimble AMS

Also consider thanking new members for joining your organization by offering discounts to your annual conference or other big-ticket events. You can use AI to promote new continuing education courses, certification programs, webinars, and training opportunities at your association, based on your members’ previous activities and interests.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Value of Digital Badges for Association Members. Badge Taxonomy by Bryan Mathers (Used under CC-BY-SA 4.0

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Everyone wants to land a great job and your association has the industry connections to make that happen. Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. Members-Only Job Boards.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Are they relevant to your mission or industry? Have a temporary membership discount Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. The best partner discounts are ones that are relevant to your organization.

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Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will you allow learners to bundle classes for a discount?

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Generate End-of-Year Revenue with your Continuing Education Program

Freestone

Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials. Try offering holiday discounts to encourage learners to purchase more courses.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

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