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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Look to create new and innovative products and services for an underserved population in your membership.

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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. Be strategic about cost, content, and governance.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

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@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses

GlowGlobally

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

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Association Brain Food: 2.9.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition?

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.). Ready to launch your membership campaign, but wondering where to start?

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