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The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? Build brand and trust.

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Increase Engagement and Improve Your Social Media Reach

GrowthZone

Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. That’s huge for improving your social media algorithm and ensuring social posts reach more followers. : growth member engagement onboarding revenue chamber associations.

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Customers Buy Experiences, Not Products

Higher Logic

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales. Sales are becoming less and less dependent on products and services. Those types of positive experiences appeal more to emotion than a static product or service. That strategy no longer works.

Products 185
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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. That was around the time when using social media as a brand was starting to happen.

Products 254
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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. James Young of Product Community describes a twist on mentoring. Decline of trust.

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Daily Buzz: Is Social Media Getting Less Social?

Associations Now

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

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Social Media and Awareness Building

GrowthZone

Get 30 ideas for what your association can post on social media now. Tactic #1: Social Media and Awareness Building. We’re sure most of you have some sort of social media presence. Are you initiating discussions and dialogue via your social media presence? This is a critical point.