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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.

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4 ways to become the best continuing education resource in your industry 

Crowd Wisdom

Members look to your association to be a leader, especially when it comes to continuing education, certifications, and credentials. According to the latest Community Brands research, 51% of members prioritize both training opportunities and certifications or credentials as a top membership benefit. We’re here to help! Digital Badging.

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Association Brain Food: 3.8.24

Reid All About it

Social Media & AI Bootcamp Series 2024: Generative AI in Social Media Marketing: Wins, Pitfalls, and Everything In Between Learn about the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape. .

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. Member app. 1 CMP credit.

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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Certifications and credentials. Members join professional organizations to stay in the know.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now.

LMS 252
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Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Be the industry leader.