Smooth The Path

DECEMBER 4, 2018

Certification. E-Newsletter. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. But when associations talk about the value of the membership they tend to list benefits: Journal. Conference. Chapter Events.

Marketing 74

Marketing Newsletter Certificate Resources 74

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Ronn Levine, SIIA ). CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 28, 2022

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Email Address: Subscribe. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Good eats—skip down to the list of free webinars if you prefer take-out. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

Reid All About it

DECEMBER 14, 2018

Some quick hits before we get to this week’s list of free webinars: As a fan of cozy, I love this: 12 ways to add more hygge to your office. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. . Webinar Club.

Price 135

Price Discount Marketing Newsletter 135

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Your association can meet this need in several ways.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Skip down to the list of free webinars if you prefer takeout. Would you like to subscribe to this newsletter? If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. This is so me. Guest: Sanjay Deo.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Association staff retention.

Revenue 229

Revenue Chicago Leadership Education 229

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Chicago 205

Chicago Education Certificate Revenue 205

Blue Sky eLearn

SEPTEMBER 12, 2018

Let’s dive in to learn how: Online courses, lecture series, webinars, and roundtables — the kings of all member engagement techniques! Yes, eLearning content like webinars are powerful tools for attracting new members, but they are also necessary to offer real value for your existing members too. about your eLearning opportunities.

Content 173

Content Member Engagement Tools Strategy 173

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Career webinars. Industry introduction.

millennials 150

millennials Resources North Carolina Certificate 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Newsletter suggestion.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Timing: When are the best times to schedule your webinar ?

Association Software 144

Association Software Recruiting Recruitment Software 144

Reid All About it

JULY 10, 2020

Ok, off my small soapbox for now, on to this week’s reads and next week’s webinars…. A webinar is a content stream, he says. Good eats—skip down to the list of free webinars if you prefer take-out. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. IT security.

Montana 365

Montana Content Price Strategy 365

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Skip down to the list of free webinars if you prefer take-out.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Good eats—skip down to the list of free webinars if you prefer take-out. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 259

Montana Revenue Case Study Conference 259

Blue Sky eLearn

OCTOBER 11, 2017

Think about your naming conventions – is it a webcast or a webinar? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Start your own newsletter! A course or a workshop? Make it a party!

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Ann Handley via Jaina Mistry, Litmus ). Mon 3/22 at 3 p.m. –

LMS 370

LMS Nashville Strategy Video 370

MemberClicks

APRIL 28, 2022

So, how do association marketers speak to young members and get them to lean in? Host informational webinars on industry best practices, online and in-person training, as well as certifications through online learning modules. Spotlight young members in your newsletter. Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

WBT Systems

MAY 23, 2017

Attending webinars. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Include learning tips in your newsletters, for example, suggest opportune moments for learning throughout a typical member’s day. Watching videos.

How To 210

How To LMS Tips Class 210

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. How AI will Impact Digital Marketing in 2023 Description not on website at publication time. Location: Silver Spring MD.

Project 195

Project Tools Revenue Metro 195

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

Membership Marketing

MARCH 18, 2020

Many who are working from home may also have time to pursue training and certification. An association can offer its learning platforms or commercially available conferencing tools to present online classes and webinars to fill these needs. Disruption causes people to look for solutions to help them manage change.

Class 85

Class Newsletter Certificate Social Media 85

Blue Sky eLearn

OCTOBER 11, 2017

Think about your naming conventions – is it a webcast or a webinar? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Start your own newsletter! A course or a workshop? Make it a party!

LMS 120

LMS Tips Mooc Social Media 120

GlowGlobally

SEPTEMBER 18, 2010

Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. Membership.

Marketing 60

Marketing Certificate Newsletter Products 60

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. CXPA also started using it for newsletter articles. Leveraging education and certification. The role of community was always a primary goal for CXPA. CXPA community blogs.

Certificate 120

Certificate Texas Resources Member Experience 120