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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

MAY 18, 2023

When EDI is done well, it really evokes system changes and not just a one-off, performative act. We also inquire about the demographic makeup of their internal team.” In addition, Travel Portland asks vendors if they have certification through Oregon’s Certification Office for Business Inclusion and Diversity.

Portland 111

Portland Marketing Certificate Proposal 111

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. Chapter habits. Workplace culture. More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. To keep them at bay, find a new blue ocean.” Gamification at events. Host: ASAE Tue 4/9 at 11 a.m.

Revenue 256

Revenue Price Denver Tools 256

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

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JUNE 25, 2021

WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

LMS 361

LMS Revenue Tips America 361

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JANUARY 12, 2024

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. More info/register (ASAE Marketing Professionals Community). Learn how to automate time consuming manual tasks across a variety of systems (AMS, LMS, CMS, CRM, Email, Community, O365, etc.)

LMS 266

LMS Member Engagement Education Revenue 266

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Make time for microlearning.

Certificate 322

Certificate Technology Communications Revenue 322

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Good advice never goes out of style. More info/register. Tue 6/22 from 9 a.m.

LMS 369

LMS Certificate America Committee 369

WBT Systems

MARCH 14, 2017

Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Has this worked for your learning management system? Maybe, maybe not.

LMS 215

LMS Learning Management System Certificate System 215

Membersuite

MAY 26, 2022

Complexity: If your system is so complicated or customized that only one person on staff understands it, you’re on dangerous ground during The Great Reshuffle. Integration limitations: You’re dealing with a lack of interconnectivity because a lousy API prevents integration with other best-of-breed systems. Set Realistic Expectations.

Technology 144

Technology Software System Process 144

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AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m.

Chicago 195

Chicago Certificate Marketing Content 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. Forget “normal.” CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 350

Montana Certificate Conference Content 350

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JANUARY 14, 2022

WBT Systems discusses seven emerging trends shaping the future of work, careers, and professional development. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk.

Team 195

Team Technology Certificate Revenue 195

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AUGUST 18, 2023

Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Host: Nimble AMS Speakers: Collier Faubion, Senior Sales Engineer, Nimble AMS Tirrah Switzer, Senior Director of Product Marketing, Community Brands Thu 8/24 at 12 p.m. Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Managing remote teams. WBT Systems suggests associations offer training in these seven skills for managing remote teams. Membership survey. Fractional CIOs. 1 CMP credit. Host: ASAE.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

WBT Systems

SEPTEMBER 6, 2016

If you have questions about whether online learning is right for your organization, whether you intend to provide online training or certification programs, you might want to see how education programs increase value for association members. Decide who are the key members of your project team.

Certificate 150

Certificate System Tips Project 150

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). It has also surpassed Higher Logic’s community benchmarks!

Certificate 156

Certificate California Tips Innovation 156

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.

Software 52

Software LMS Certificate Learning Management System 52

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JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Achurch Consulting describes how to build trust and connections with your team while working remotely. Presenter: Chris Klauda, Senior Director, Market Insights, STR.

Newsletter 195

Newsletter Survey Team Software 195

MultiBriefs

SEPTEMBER 29, 2023

Whether it be through professional development courses, additional certifications, or training in new areas, upskilling, reskilling, and continuous learning have all become paramount for career advancement. An online course, certification tests, or even continuing education classes can help achieve most requirements.

Certificate 52

Certificate Class Course Process 52

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Career pathways.

millennials 307

millennials Montana Class Education 307

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SEPTEMBER 15, 2023

WBT Systems explains why it might be time for your association to get into the microcredentials business. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Credit card processors.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 25, 2022

Professional development market potential. WBT Systems highlights other professional development opportunities revealed by the LinkedIn research. . Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 195

Revenue Content Virginia Technology 195

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling. Evaluation of Sales Team Training Needs.

How To 362

How To Process Tools Team 362

Nimble AMS

APRIL 3, 2022

It’s a modern association management software (AMS) system built on the leading customer relationship management (CRM) platform, Salesforce. Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time. Generations to come will expect even more.

Software 129

Software Certificate Technology System 129

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MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

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APRIL 16, 2021

WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Association Management Systems: A Selection Guide.

Revenue 363

Revenue Strategy Team Content 363

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? They stay on top of online learning trends and are familiar with learning systems and other association technology. Consultants are business analysts.

LMS 165

LMS Learning Management System Proposal Blended Learning 165