Associations Now

SEPTEMBER 20, 2023

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.

Tools 111

Tools Marketing Software System 111

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Consultant/founder wisdom. Co-mentors.

Newsletter 250

Newsletter Content Social Media Education 250

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

MAY 9, 2017

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. These DOA systems are the ones that haven’t met the demands of technology and learners. To make sure you’re on the right path, look for a system with these five essential features.

Learning Management System 220

Learning Management System System LMS Software 220

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> Host: Deque Systems Tue 2/20 at 12 p.m. – to 3 p.m. –

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

MemberClicks

MAY 17, 2022

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems. We’ll cover the following questions: What is an AMS system? We’ll cover the following questions: What is an AMS system?

System 52

System Association Management Directory Software 52

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 222

Content Survey Education Strategy 222

MatrixG

MARCH 25, 2024

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! A user-friendly event registration system will encourage more registrations. Is someone from the AMS team included in discussions about revenue generation at your organization?

Revenue 105

Revenue Cost How To System 105

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. This often includes everything from registration, event marketing, and event reporting. There are numerous areas to consider, such as: Sponsor Management Managing sponsors is critical for all event planning teams.

Software 130

Software Event Planning Tools Cost 130

Higher Logic

JUNE 29, 2017

Growth can be a predicament for any team in any organization. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Changes in your team’s success and the community’s effectiveness will often indicate when you need to make an additional hire. Web developers.

Team 196

Team Member Engagement Analysis Revenue 196

Higher Logic

APRIL 26, 2018

When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine. Research is an absolute truth if you’re shopping around for a new marketing automation platform. You should know your team better than anyone, and you should know exactly what they can and cannot handle.

Marketing 197

Marketing Team Software Class 197

Association Analytics

SEPTEMBER 27, 2023

The apprehension to adopt a new system or modify a current one is real. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about. Suddenly, both teams see the mutual benefits of investing in analytics.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. — TopClass LMS by WBT Systems (@WBT_Systems) February 4, 2020. Offer Self-Care and Well-Being Education.

Marketing 101

Marketing LMS System Education 101

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Survey Team Education 370

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Associations Now

MAY 18, 2023

When EDI is done well, it really evokes system changes and not just a one-off, performative act. We also inquire about the demographic makeup of their internal team.” The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said.

Portland 111

Portland Marketing Certificate Proposal 111

NXUnite

FEBRUARY 19, 2024

Real-life examples of analytics in healthcare Analytics supports and revolutionizes the digitalization of healthcare systems by changing the way patient data is collected, accessed, and analyzed. EHR integration allows hospital systems to go paperless, opening the door to more face-to-face interaction with patients.

Examples 130

Examples Analysis Software Library 130

Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Should engagement still matter to marketers?

Email Marketing 123

Email Marketing Marketing Review Tips 123

Nimble AMS

JANUARY 25, 2024

A major perk of having your a ssociation m anagement s oftware (AMS) built on the world’s top CRM platform is being connected to the Salesforce ecosystem. Choosing Nimble AMS and connecting to the Salesforce ecosystem helps you extend your system, ensuring you always have a solution for your next challenge.

Software 119

Software Association Management System Innovation 119

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Aptify

NOVEMBER 19, 2020

For large membership-based organizations, one of the primary AMS choices is between systems that are built on top of a customer relationship management (CRM) platform and those that are built on a proprietary platform. Both types of AMS systems have their own benefits. Your IT team can build, develop, and configure on top of it.

System 72

System Software Tips Price 72

Nimble AMS

JANUARY 21, 2024

Our team is dedicated to being a trusted technology partner to help trailblazing organizations focus on their missions. The organization knew it was time to update AMS systems, so they began their software search, bringing in all their stakeholders across teams. ABA researched two Salesforce-based AMS, but there was a clear winner.

Software 118

Software Team Member Experience System 118

Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”. Sheikh says.

Marketing 95

Marketing Case Study Newsletter Content 95

Reid All About it

FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. You have a full-time job, and doing systems projects isn’t it.

Certificate 266

Certificate Denver South Carolina Project 266

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. In these emails: introduce your team. skills to be successful. Lack of Time.

Marketing 107

Marketing Software System Tools 107

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Delcor

FEBRUARY 19, 2020

If you’re on the hunt for a new management system—AMS, LMS, FMS, CMS etcetera—you’ll like this conversation between DelCor president Dave Coriale and strategic consultant Gretchen Steenstra. If you don’t change lousy processes, the new system could fail faster than the old one. What do you want the new system to do?

System 64

System How To Analysis Project 64

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. Chapter habits. Workplace culture. More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

Nimble AMS

JANUARY 31, 2023

Three ways Nimble AMS empowers legacy AMS users Three ways Nimble AMS empowers legacy AMS users Are you ready to leave behind your legacy system ? In legacy AMS systems, reporting is often complicated, requiring a developer or IT team to customize and build lists, as well as create queries and reports. User-friendly reporting.

Missouri 131

Missouri Software Illinois Massachusetts 131