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Association Brain Food: 3.8.24

Reid All About it

Quick hits “Despite Google’s protestations to the contrary, the reasons for Gemini’s shortcomings are mostly political, not technological.” | by Nate Silver A reality check about the State of the Culture, 2024. Host: ASAE Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Technology Solutions Tue 3/12 at 12 p.m.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. He says these initiatives will have an immediate beneficial impact on your association. Online communities.

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Growing Engagement through Multi-Generational Reach

YourMembership

Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? Modernize Learning and Certification Programs. Our response, “you may be asking the wrong question.”

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Association Brain Food: 3.1.24

Reid All About it

and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Drive Engagement Using Ancient Myth, Social Media and User Generated Video The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. content attribution—copyrights, legal ramifications, etc.;

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 2: Social Media.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.