Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator.

Revenue 221

Revenue Committee Maine Conference 221

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APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

Newsletter 250

Newsletter Content Social Media Education 250

Ungrated

FEBRUARY 24, 2023

Earlier this month, teams from CAI’s eight California chapters and the leaders from the California Legislative Action Committee met in person to collaboratively problem solve. Participants discussed their interest in hybrid meeting schedules , paperless transactions, digital marketing, artificial intelligence, and cybersecurity.

California 86

California San Diego Los Angeles Sacramento 86

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JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

LMS 369

LMS Certificate America Committee 369

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160

Education How To Certificate Committee 160

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SEPTEMBER 15, 2023

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Data strategy.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 4, 2022

Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022.

Class 195

Class Certificate Content Committee 195

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

Revenue 102

Revenue Software Price Technology 102

Membersuite

MAY 17, 2022

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Selling them to individuals and employers in your market is sometimes the real challenge. Your positive research findings are marketable.

How To 152

How To Certificate Course Revenue 152

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

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DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Learn how to conduct a cost analysis to quantify the financial implications of dirty data. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. How much do they cost? No demand, no students.

Course 160

Course How To eBook Price 160

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. My immersion blender has earned its keep. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. Low-cost tools have a hidden price. They can’t. Technical support.

Membership Management 117

Membership Management Software Association Management Price 117

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. ASAE Young Professionals Advisory Committee Ask Me Anything (AMA) Applications are now open to join the ASAE Young Professionals Advisory Committee (YPAC). More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

Off Stage

JANUARY 30, 2011

30, 2011 - The High Cost of Governance. Yesterday I was reading an MLS-related online forum in which one of the contributors remarked that originally the MLS was a simple concept costing very little to run and maintain: just a bunch of brokers getting together for coffee and holding a marketing session. Who even asked?

Cost 40

Cost Committee Leadership Process 40

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Expense budget – Includes expected costs, ongoing costs and associated costs.

Recruiting 52

Recruiting Recruitment Cost Discount 52

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Committee, Group and Event Involvement.

Committee 52

Committee Tampa Social Media Software 52

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NOVEMBER 19, 2021

Membership management systems might cost a lot less than an association management system, but MemberSuite explains what you’re missing if you go with the bargain option. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. AMS vs MMS. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

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DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. Quick hits. Ryan Johnson, Medium ).

Revenue 195

Revenue Technology Innovation Social Media 195

Higher Logic

MAY 29, 2020

Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Difficulty justifying membership costs with any significant ROI (27%). MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Mariner Management

JUNE 23, 2020

As most national/global associations posted letters in support of Black Lives Matter and linked to D&I statements and committees, their respective chapters wondered with less clarity how to act. As always the conversation is open, the cost is only your time, and the goal is community. How do we enable them to act?

Committee 62

Committee Course Cost System 62

Potomac Core

MARCH 22, 2017

In 1982, as the global competition and market disruption accelerated, Tom Peters introduced a new way of thinking in his book “In Search of Excellence.” ” As market conditions drive tighter margins and uncertainty limits opportunities for industry growth, Tom Peters bias for action is a clarion call for Associations.

Strategy 114

Strategy eBook Cost Revenue 114

GrowthZone

NOVEMBER 15, 2022

Marketing and Sales. How much is your chamber investing on marketing and sales? What’s your cost of acquiring a new member? If your chamber doesn’t have any clue what it costs to acquire a new member , that’s a problem. Study the business-related issues through your government affairs committee.

Analysis 78

Analysis Revenue Cost Social Media 78

Spark Consulting

JULY 2, 2019

Which is why I’m going to, once again, urge you to talk to your supplier supporters to learn what goals they’re trying to achieve in your market, what problems they’ve encountered on the way that they’ve been unable to solve on their own, and what your association can do to help them.

Discount 199

Discount Price Committee Maine 199

Virtual

NOVEMBER 23, 2015

That’s why your first task is to form a Business Continuity Committee with one or more representatives from each relevant department. The committee will elect the leader of the Business Continuity Plan , as well as the leader for the Disaster Recovery Plan. The committee should meet on a regular and consistent basis.

Committee 100

Committee Analysis Cost Revenue 100

MultiBriefs

AUGUST 24, 2021

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. Determine market share by identifying the potential membership compared to the number of dues paying members.

Phoenix 52

Phoenix Revenue Cost Committee 52

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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. While sexual harassment typically involves employees, actions by volunteers, including officers, directors, and committee members, also may cause problems. Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JUNE 24, 2016

Learn how to evaluate an Association Management Software based on 3 important, often overlooked criteria, avoid hidden costs you may not see on the surface, and attract next generation thinkers and staff with a strong technology platform. How Much Does an AMS Really Cost? “As Host: ASAE Young Professionals Committee.

LMS 150

LMS Washington Cost Innovation 150

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

ISAE

JANUARY 31, 2024

Market your auction. Virtual: A virtual auction is a great choice if you’re hoping to reduce overhead costs and allow as many members as possible to take part in your event, no matter where they are. Market your auction. Plan your budget early. Put together a team. Begin obtaining auction items. Start procuring auction items.

Team 52

Team Software Event Planning Social Media 52

Higher Logic

MAY 1, 2018

You’ll get more storage and lower upfront costs without missing out on functionality or security. Committees: Events committees, volunteer groups, even your board, can organize their plans in online groups. When it comes time to market your next event, don’t stop at simply spreading the word.

Strategy 120

Strategy Tips Discount Software 120

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JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing. Presenter: Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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JUNE 23, 2017

Low-Cost Tools for Data Visualization. Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing. Host: American Marketing Association. Presenter: Mark Bornstein, VP of content marketing, ON24.

DC 153

DC Content Education Software 153

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

Aaron Wolowiec

OCTOBER 1, 2013

I recently had the good fortune to tour several Detroit sites with her as a committee chair for the aforementioned event. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges.

Education 100

Education Detroit Strategy Michigan 100