Reid All About it

NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. AMS vs MMS.

Revenue 195

Revenue Technology Conference Education 195

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Temper your revenue projections. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 2: Revenue Diversification. 8: Marketing ROI.

Revenue 102

Revenue Software Price Technology 102

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 161

Education How To Certificate Committee 161

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Quick hits. CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

MARCH 4, 2022

Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022.

Class 195

Class Certificate Content Committee 195

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Make every effort to remain human in a world of AI , says David Meerman Scott. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. AMS requirements. My immersion blender has earned its keep.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform. 1 CAE credit. More info/register. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Membersuite

MAY 17, 2022

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Selling them to individuals and employers in your market is sometimes the real challenge. Your positive research findings are marketable.

How To 152

How To Certificate Course Revenue 152

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 161

Course How To eBook Price 161

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Member recruitment. Frankly, we’re smarter about it now.

DC 205

DC Recruiting Recruitment Washington 205

GrowthZone

NOVEMBER 15, 2022

Chambers have a business model with recurring revenue. Just over the last few years you’ve seen lots of businesses realize what an amazing thing it is to have recurring revenue. You’ll find that not only is it easier to sell, it increases retention and brings in more dues and non-dues revenue. Marketing and Sales.

Analysis 78

Analysis Revenue Cost Social Media 78

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. Low-cost tools have a hidden price. They can’t. Technical support.

Membership Management 117

Membership Management Software Association Management Price 117

MultiBriefs

AUGUST 24, 2021

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. Determine market share by identifying the potential membership compared to the number of dues paying members. This needs to be addressed quickly.

Phoenix 52

Phoenix Revenue Cost Committee 52

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. ASAE Young Professionals Advisory Committee Ask Me Anything (AMA) Applications are now open to join the ASAE Young Professionals Advisory Committee (YPAC). More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

Potomac Core

MARCH 22, 2017

In 1982, as the global competition and market disruption accelerated, Tom Peters introduced a new way of thinking in his book “In Search of Excellence.” ” As market conditions drive tighter margins and uncertainty limits opportunities for industry growth, Tom Peters bias for action is a clarion call for Associations.

Strategy 114

Strategy eBook Cost Revenue 114

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Expense budget – Includes expected costs, ongoing costs and associated costs.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Aaron Wolowiec

OCTOBER 1, 2013

I recently had the good fortune to tour several Detroit sites with her as a committee chair for the aforementioned event. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges.

Education 100

Education Detroit Strategy Michigan 100

ISAE

JANUARY 31, 2024

Market your auction. Virtual: A virtual auction is a great choice if you’re hoping to reduce overhead costs and allow as many members as possible to take part in your event, no matter where they are. Market your auction. Plan your budget early. Put together a team. Begin obtaining auction items. Start procuring auction items.

Team 52

Team Software Event Planning Social Media 52

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Committee, Group and Event Involvement.

Committee 52

Committee Tampa Social Media Software 52

Virtual

NOVEMBER 23, 2015

That’s why your first task is to form a Business Continuity Committee with one or more representatives from each relevant department. The committee will elect the leader of the Business Continuity Plan , as well as the leader for the Disaster Recovery Plan. The committee should meet on a regular and consistent basis.

Committee 100

Committee Analysis Cost Revenue 100

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Pandemic silver linings. 1 CAE credit. Host: ASAE.

Video 221

Video Conference Revenue Industry 221

Associations Now

SEPTEMBER 6, 2018

Determine indirect, fixed and variable costs. How can you keep costs down—for your organization and your attendees—while still creating a high-quality meeting? Hazlett analyzes the overall costs but also digs deep to determine costs for each portion of the meeting. Financial Measurement. Engagement.

Tips 86

Tips Indianapolis Social Media Survey 86

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. ” Britt Delo Vice President of Membership & Marketing Michigan West Coast Chamber of Commerce GrowthZone user. “It has helped in many ways!

Process 78

Process Directory Software Revenue 78

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. While sexual harassment typically involves employees, actions by volunteers, including officers, directors, and committee members, also may cause problems. Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing. Presenter: Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

.orgSource

JUNE 5, 2023

In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. The ability to generate revenue brings freedoms, options, and opportunities. In the US, the cost of childcare creates significant barriers that prevent women from fulfilling their earning and professional potential.

Leadership 88

Leadership United States Resources Committee 88

Higher Logic

MAY 1, 2018

You’ll get more storage and lower upfront costs without missing out on functionality or security. Committees: Events committees, volunteer groups, even your board, can organize their plans in online groups. When it comes time to market your next event, don’t stop at simply spreading the word.

Strategy 120

Strategy Tips Discount Software 120

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. Strategy sessions, workshops, or committee meetings are better choices. The pandemic was a lesson in the democracy of danger.

Strategy 88

Strategy Innovation Process Products 88

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Self-mastery. 1 CAE credit. . –

Revenue 39

Revenue Tools Education Member Experience 39

Association Success

MAY 22, 2020

But with the possible upside there is also the potential for an association to lose critical revenue from these events. These could include changing the pace of meetings, adopting ad hoc emergency committees to deal with COVID-19, and enacting continuity plans to address the potential for illness to befall key leaders. MANAGE COSTS.

Review 148

Review Conference Report Cost 148

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

Raleigh 150

Raleigh DC Washington Content 150

Blue Sky eLearn

SEPTEMBER 12, 2018

Integrate your eLearning content into your social media marketing strategies. Committees and other member-managed groups. Promote the session on your social media and other digital marketing channels. They serve as: A low-stakes, year-round revenue stream. about your eLearning opportunities. About the Author.

Content 173

Content Member Engagement Tools Strategy 173