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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. MCI released a benchmark survey report on AI adoption in associations. Member app.

Maryland 272
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. However, the outlook isn't all bleak. Local Events/Meetings.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Communicate. Sponsorships.

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How to use innovative technology to attract members to your association

Nimble AMS

Consider adopting modern association management software (AMS) to drive member recruitment. An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Engage potential members through branded content and personalized communications. A modern platform. Utilize a placement service.

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How Leaders Can Improve Retention 

Associations Now

Keeping good people will be a growing challenge in 2024, reports say. The Conference Board CHRO Confidence Index, released last month, found that more HR leaders expect retention to decrease , and fewer expect retention levels to improve. Recruitment is close behind at 30 percent.) A look in the mirror might be another.

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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events.

Software 137
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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? High quality has its place if your association needs to present its best image for recruiting or promotional purposes.