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Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

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Configurable Conference Journeys

Velvet Chainsaw

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

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Recruiting Members Face-to-Face

Eric Lanke

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. This association is not for you , the member reportedly told him.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

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How Leaders Can Improve Retention 

Associations Now

Keeping good people will be a growing challenge in 2024, reports say. The Conference Board CHRO Confidence Index, released last month, found that more HR leaders expect retention to decrease , and fewer expect retention levels to improve. Recruitment is close behind at 30 percent.) A look in the mirror might be another.

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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. MCI released a benchmark survey report on AI adoption in associations. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone.

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