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JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Education Member Engagement Revenue 266

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Digital Content. Our chamber is small (500 members [and no dedicated communications department!]) Why Join a Chamber?

Communications 78

Communications Directory Social Media Massachusetts 78

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APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions.

Revenue 256

Revenue Strategy Price Newsletter 256

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FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Associations have a wealth of content at their fingertips. True or false? That’s easy.

Revenue 63

Revenue Content Survey Newsletter 63

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Chapter communications. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. WBT Systems explains why it might be time for your association to get into the microcredentials business.

LMS 256

LMS Revenue Arlington Education 256

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Career Coach Series: Shifting Leadership Style There’s not one leadership style that works for all contexts.

Revenue 205

Revenue Content Chicago Leadership 205

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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. More info/register. Fri 2/2 at 4 p.m.

Certificate 266

Certificate Denver South Carolina Project 266

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OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. Value proposition. What is your association’s secret sauce?

LMS 256

LMS North Carolina Recruiting Recruitment 256

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JUNE 30, 2023

Non-dues revenue partners. Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Delegate tasks across leadership.

Organization 270

Organization LMS Software Social Media 270

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Where community fits in: Be your industry’s thought leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Inclusive leadership. 17+ free ways to get more traffic to your content.

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Digital initiatives. Member mobile app. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

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NOVEMBER 17, 2023

Your contributions will help identify common pitfalls, communication gaps, and processes that challenge the association community. Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. AMS/CRM selection survey. Membership.

Price 261

Price Survey Team Recruiting 261

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Conference content. How Associations Implement AI-Based Personalization to Drive Revenue and Growth. Host/Presenter: Cynthia D’Amour, MBA, Leadership Strategist, People Power Unlimited. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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APRIL 2, 2021

Association member communications. Interested in grading your association communications? 21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ). Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not. Educational coaches. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy.

Revenue 370

Revenue Strategy Content Education 370

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JULY 31, 2020

Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Planning virtual conferences. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

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JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. Association leadership. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. What to bring: current work challenges and ideas to share with our PAR community.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. More info/register.

Certificate 369

Certificate Revenue Conference North Carolina 369

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

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MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation.

Strategy 195

Strategy Content Leadership Email Marketing 195

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OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Sponsor survey. Flexible work model.

Revenue 195

Revenue Survey Leadership Education 195

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APRIL 14, 2023

Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there. Learn what associations are doing to generate revenue, measure it and improve workforce output. Is Content AI a Game Changer? More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Where Community Fits in Your Overall Digital Engagement Strategy.

San Diego 370

San Diego Revenue Strategy Content 370

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member app.

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Communicate. Communicate.

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Fri 3/25 at 11 a.m.* – The Association Show: Content. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

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NOVEMBER 26, 2021

How the Pandemic Has Reshaped Digital Work and Content. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series).

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Association Revenue: Plan Your Work, Work Your Plan.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Analytics

SEPTEMBER 13, 2023

Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery. As a result, they invited the expert to develop more courses and saw an increase in learner enrollment and program revenue. What are learners missing from you?

Education 169

Education Course Certificate Examples 169