Association Adviser

SEPTEMBER 10, 2019

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser.

Video 61

Video Content Marketing Strategy 61

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video is everywhere and there’s a good reason why. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Aaron Wolowiec

JANUARY 19, 2016

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

Communications 100

Communications Social Media Newsletter Video 100

Association Adviser

MARCH 7, 2023

over parent company ByteDance’s connections to […] The post An Introduction to Short-Form Videos appeared first on Association Adviser. Even as TikTok faces investigations from the Treasury Secretary and Chair of the Committee on Foreign Investment in the U.S.

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Video Social Media Committee Team 78

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

Association Success

JULY 26, 2017

We've made an e-book to help you shoot professional, beautiful video content! Video content gives us something which is as close as possible to the real thing. Video content gives us something which is as close as possible to the real thing. Using video has many other benefits.

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Video Content How To Tools 60

The Association 100

JANUARY 7, 2024

Celebrating exceptional achievements in association communications, these awards recognize those who have significantly impacted their members and communities. From groundbreaking initiatives to strategic marketing triumphs, these awards highlight the diverse and dynamic nature of association communications.

Video 130

Video Leadership Member Engagement Innovation 130

MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

Content 52

Content Tips Guidelines Video 52

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Digital Content. Video | Zionsville Chamber of Commerce – BEST OF SHOW. Why Join a Chamber? million by the end of 2021.

Communications 78

Communications Directory Social Media Massachusetts 78

GrowthZone

APRIL 3, 2020

During a crisis situation, timely communication and reacting in the present are essential for associations. Most website content management systems (CMS) allow you to quickly build new page or update an existing page flexible design options. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience.

Communications 127

Communications FAQ Press Release Directory 127

AssociationChat

DECEMBER 28, 2020

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! In an effort to feed the content monster and continue to churn out high-quality pieces that will inform, inspire, or teach people; it is easy to get stuck in the creation zone.

Content 132

Content Industry Tips Examples 132

Blue Sky eLearn

MAY 9, 2017

Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Identify what problems your target audience is trying to solve and design content as their solution super highway. Grab the Eye.

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Content eBook Course Tools 128

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

Crowd Wisdom

JULY 25, 2023

How Crowd Wisdom LMS creates learning courses to help your organization succeed When it comes to creating courses for your learning program , the Crowd Wisdom team focuses on collaboration to develop a shared content vision. Crowd Wisdom works closely with your organization and subject matter experts (SMEs) to build course content.

LMS 52

LMS Content Strategy Authoring Tools 52

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Compelling customer loyalty.

Video 52

Video Marketing Strategy New Jersey 52

Association Success

MARCH 4, 2020

Betsy Reid is the communications and marketing director at PEAK Grantmaking, an association of grant-writing professionals. In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. The post What content metrics actually matter?

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Content Social Media Team Resources 94

NXUnite

JANUARY 2, 2024

Visitors should be able to land on the website and immediately begin interacting freely with your nonprofit’s content. To improve the user experience (UX) of a website, follow these best practices: Avoid pop-ups that block the main content and consider using sidebars instead. Create a blog posting schedule for consistent content.

Memphis 130

Memphis Content Video Project 130

Reid All About it

JUNE 4, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. (Must join Fridays@4 for free first.). every Monday.

Video 367

Video Innovation Content Technology 367

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. But all video is not created equal. Member app. Bulletin describes how a member app helps you nurture member engagement. . –

Strategy 272

Strategy Video Technology Innovation 272

Association Adviser

APRIL 20, 2015

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy' For more about this topic, click on the headline.

Video 60

Video Revenue Member Engagement Content 60

Reid All About it

APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Staff meetings. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

GrowthZone

AUGUST 3, 2023

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

Long Beach 148

Long Beach Iowa Video Utah 148

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

Video 70

Video Process Certificate Course 70

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Member mobile app.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

MARCH 1, 2024

MGI) explains how CTV reaches viewers, especially cord-cutters, that traditional advertising can’t because it appears on streaming services, smart TV apps and on-demand video platforms. content attribution—copyrights, legal ramifications, etc.; Marketing General Inc. It costs about the same as other digital advertising tactics.

Education 256

Education New Hampshire Tips Technology 256

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? However, stories aren’t just told in writing but in pictures, podcasts, animated movies, and videos.

Communications 82

Communications Video Survey millennials 82

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. In this guide, you’ll find out how and why you should: Optimize your email content. Optimize Your Content. The poorer your email content, the more difficult it will be to market effectively.

Email Marketing 283

Email Marketing Marketing Content Software 283

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. Hybrid/remote teams.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JANUARY 4, 2019

Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Video Storytelling for Your Business. How can I get the most value out of my video storyteller? How long should my video be? More info/register.

Video 285

Video Washington Social Media DC 285

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Association Success

NOVEMBER 26, 2018

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. As a communicator, that told me that the policy in its existing format was not being consumed. The content was valuable but the format was not engaging.

Communications 68

Communications Committee Video Content 68

Reid All About it

DECEMBER 22, 2023

Associations and Climate Change (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Wed 1/3 at 12 p.m. CAE, Chief Strategist, Spark Consulting Mon 1/8 at 12 p.m.

Analysis 291

Analysis Software Education Strategy 291

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Membership mobile app. A mobile app is a tangible reminder of membership value. 1 CAE credit. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

KiKi L'Italien's Acronym Soup

AUGUST 28, 2013

Whether you know it or not, video is likely in your future. Here''s why: From this blog post by Wolf 21 Internet Marketing , you can see some provocative statistics about video (attrib. to Craig Backman from McLellan Group): Video is the preferred medium by most site visitors. Video is relevant to all demographics.

Video 100

Video Project Examples Content 100