MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long.

Communications 84

Communications Video Survey millennials 84

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

Communications 62

Communications Certificate Recruiting Recruitment 62

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.

Communications 65

Communications Newsletter Directory Tips 65

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. With more niche careers, people are looking to expand their networks and advance their careers.

Strategy 126

Strategy Member Engagement Software Tips 126

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members. Use virtual tools to encourage participation.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Online learning. That was my favorite.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Here are the educational events scheduled for next week.

San Jose 369

San Jose Email Marketing Tools millennials 369

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Frequent communication also helps keep your business top of mind and ensures that customers know about new offers that they can discussion with friends and colleagues.

Marketing 100

Marketing How To Content Products 100

Nimble AMS

APRIL 12, 2023

Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement , as members will see the true worth of your organization. Consider following thought leaders in the industry to see what they are doing to build their personal brand. Emphasize digital-first.

Strategy 78

Strategy Member Engagement Software Tips 78

Higher Logic

MARCH 24, 2020

Education is the foundation of success. From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts.

Library 219

Library Products Video Course 219

Reid All About it

FEBRUARY 14, 2020

The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Here are the educational events scheduled for next week. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media.

DC 243

DC Content Education Washington 243

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 78

Content Revenue How To Social Media 78

.orgSource

JULY 17, 2023

Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI has the potential to take marketing in new directions. “As

Social Media 88

Social Media Marketing Technology Content 88

Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Here are the educational events scheduled for next week. Association performance and priorities. Quick hits.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Here are the educational events scheduled for next week. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Suddenly, I see references to it in different places. Here are the educational events scheduled for next week. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180.

Revenue 195

Revenue Video Strategy Industry 195

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. Many people join associations to further their education and advance in their field. Don’t forget about keeping up your communication!

Directory 239

Directory Association Management FAQ System 239

NXUnite

NOVEMBER 14, 2023

This can pave the way for event sponsorships, collaborative cause marketing campaigns, and more. Your nonprofit can obtain more volunteer grants by sharing these benefits, alongside basic instructions about the process, across multiple communication channels.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Rejuvenesce

AUGUST 30, 2023

In today's digital age, email remains one of the most effective tools for communication, especially for associations looking to grow their membership base. When done correctly, they can be a powerful tool for recruitment, offering a personalized touch that mass marketing methods often lack. Use bullet points for easy reading.

Examples 52

Examples Social Media Tools Recruiting 52

WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Background information : Vendors will immediately go to your website to learn what they can about your organization, members, and online education programs. What are your market challenges?

LMS 155

LMS How To Sample Proposal 155

WBT Systems

SEPTEMBER 19, 2017

If you’ve taken a continuing education class, you’ve seen how students fade away over time. An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. Ask students to refer back to the content in their answers—another opportunity to revisit the material.

LMS 160

LMS Course Video Mooc 160

Mariner Management

NOVEMBER 28, 2022

Continually work on your relationship with chapter leaders – Build a trusting relationship, regularly communicate, and provide helpful resources. Provide online training for chapters – Education is the best prevention. Reports & Tools – repository of research, stories, tools & templates.

Resources 62

Resources Leadership Tools Committee 62

Leading Learning

AUGUST 16, 2021

Respondents represented a wide range of professions and industries as well as a range of organization types – from trade and professional associations, to for profit corporations and entrepreneurs, to educational institutions, to charitable organizations. These are simply a point of reference. Webinar Sponsorship Fees.

Price 52

Price Survey Sample Video 52

MemberClicks

APRIL 29, 2024

Ensure events are well promoted, and any changes are quickly communicated. Real-time communications and engagement allow you to test the temperature of the room during an event and make adjustments accordingly. You can also refer to attendance figures at your event and scheduled sessions and programs.

Software 52

Software Social Media Survey Technology 52

GrowthZone

NOVEMBER 23, 2020

Manage membership data and communications. This type of platform is referred to as software as a service (SaaS). The user base includes chambers of commerce, construction/trade, real estate, agriculture, business, education, insurance, medical, safety, and transportation associations. Communications module. Member app.

Membership Management 78

Membership Management Software Directory System 78

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

MemberClicks

MARCH 23, 2023

If you want them to engage with you, you must keep things simple – your meetings, your communications, your payment processes, etc. If you’re communicating with them on any type of topic – association update, event promotions, industry news, etc – be clear and concise with them. Who is Gen X?

millennials 52

millennials Survey Leadership Communications 52

Blue Sky eLearn

JANUARY 6, 2020

If you’re considering hosting an event or conference for your association, it’s critical that you plan for a few key elements to drive value to your members: Education. The same concepts and tactics found in digital marketing apply to events. As Marketing Manager for Pathable, Inc., Engagement . Experience. Let’s dive in!

eBook 191

eBook Social Media Content Conference 191

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Converting in-person educational events into virtual and hybrid events. Assisting with the search for new learning technologies. Environmental Scan. Final Report.

LMS 172

LMS Course Price Team 172

YourMembership

AUGUST 24, 2015

It is becoming increasingly clear that we are living in a terrifying and equally amazing time that may be referred to someday as “the golden age of disruption.” president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., In an article published by Forbes , Chris Petersen PhD.,

Austin 150

Austin Analysis Member Engagement Technology 150

Reid All About it

MARCH 29, 2019

The weekly list of free educational events and resources for the association community… Here I am again, Thursday at 6-something and I’m scrambling to get this post finished and uploaded for publication so I can start making dinner. Good advice for any communication. Now for the educational events scheduled for next week.

Arlington 170

Arlington DC Certificate Washington 170

Association Success

MAY 7, 2019

In order to get them to come to you for their education needs, and to come back for more, you have to know the attributes of a Master Learner. In Part One of this two-part series on Master Learners you saw that they have high self-efficacy, get their own resources, set and work toward goals and know how to communicate their learning needs.

Case Study 94

Case Study Content Education Resources 94

Associations Now

JANUARY 27, 2023

It’s an applicant’s market, and you may need to get creative about what exactly you want, at a time when the job pool is made up of candidates who might not have the industry-specific experience or level of education you’re looking for. But there’s still room to make a situation like this work. What Are Transferable Skills?

Recruiting 69

Recruiting Recruitment Event Planning Resources 69

Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

elearning predictions 150

elearning predictions Mooc LMS Price 150