Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. Improving member communications. What Do Automation Rules and Marketing Automation Mean? When it comes to email capabilities, their paths cross.

Marketing 136

Marketing Communications Case Study Tools 136

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online. What are those effects?

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. MemberSuite explores why new membership communities are so popular with Gen Z. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. Employee retention.

Chicago 205

Chicago Newsletter Revenue Education 205

Association Adviser

APRIL 22, 2016

When was the last time your association took a close look at how your email marketing campaigns are performing? We offer 5 tips to make them more efficient. The post 5 Steps You Should Take Today to. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Marketing Tips Resources 60

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. But its reign is over.” Wait, what?!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Creating visual content.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. It’s not until early September, but put NDP on your radar. Learning business. Membership tiers. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? .* – Do This, Not That! I expect to pass through life but once. William Penn Chapter events.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. TopRank Marketing ). More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

MAY 29, 2020

Use community to reach future members. An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Meaningful Engagement: Communicating with Your Members in Troubled Times. Patricia Cole, Vice President of Communications, Catholic Charities USA. The ‘normal’ we know is history. 1 CMP credit.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Here are the educational events scheduled for next week. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262

Nimble AMS

OCTOBER 18, 2021

Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does. You can’t personalize member communications or employ AI and predictive analytics effectively if you have outdated data.

Member Experience 119

Member Experience System Email Marketing Examples 119

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. If you’ve been delaying an update because it’s too cumbersome or exhausts too many resources, it’s time to look for another AMS. The price of your AMS depends on several factors: 1.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Presenters: Harneet Singh, Director of Marketing, Preseem. We’ll look to our community Collaborate board to see what the key topics are and then address it live. Email Marketing Workshop. Accepting reality.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. – Community Case Studies. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Email marketing. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. Learn how to support your employees with successful change management strategies, involve and engage employees during change, and communicate about change to help your employees accept change faster. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

EventMobi: Association Events

SEPTEMBER 28, 2023

Your association’s membership listing is a centralized resource of contact information and membership status. Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities.

Directory 147

Directory Organization How To Kansas City 147

Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose.

California 78

California Newsletter Software Revenue 78

Reid All About it

JULY 9, 2021

The weekly list of free educational events and resources for the association community…. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Find the resources you need to carry out the customization.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Tue 3/21 at 12 p.m.* – Maximizing Impact with Minimal Resources. Have no fear. Be careful what you click! Host: ASAE.

DC 150

DC Washington America eBook 150