Reid All About it

FEBRUARY 9, 2024

.* – Consultant Open House in the Association Marketplace Come explore this new space for Association Professionals to connect with colleagues, learn about what’s new in the industry, and share their expertise and experience. Bring your ideas for adding value to your professional life. More info/register. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

APRIL 26, 2024

Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Hear about the key criteria for creating content that retains members. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. Content marketing. 1 CAE credit.

Content 266

Content Survey Education Strategy 266

Reid All About it

JANUARY 29, 2021

Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate. 8: Innovate. More info/register.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JANUARY 28, 2022

2022 STR Industry Trends. Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience.

Newsletter 195

Newsletter Survey Team Software 195

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

MARCH 17, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Valuable information for associations! But do you? 1 CAE credit.

Revenue 205

Revenue Certificate Committee Leadership 205

Nimble AMS

MARCH 31, 2023

How to highlight your association’s advocacy efforts to your members and stakeholders Ensure your members and stakeholders know your association is dedicated to advocating for industry issues. Dedicate space on your association website to update members and stakeholders about your advocacy efforts.

Strategy 142

Strategy Social Media Newsletter Tips 142

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. How can you encourage them to lean into being active in your association or member organization? Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 26, 2021

While we don’t know what the next global crisis, for-profit competitor or industry disruptor will be, associations can make strategic investments now to ensure they’re prepared to navigate disruptions when they inevitably arrive. How to Rethink Your Association’s Newsletter from the Ground Up. Wed 12/1 at 11 a.m. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Association Adviser

MAY 29, 2018

Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Successful member communication programs will earn your association more NDR.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Join us to experience seven in-depth demos from industry partners that are standing by ready to help.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. You’ve got a LOT of competition from a variety of industry sources.

LMS 256

LMS Revenue Arlington Education 256

MemberClicks

NOVEMBER 30, 2023

You’re at the forefront of your trade association, a vital force in shaping the success of professionals in your industry. It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

JULY 30, 2021

As members move along the pathway, they develop the skills and experience needed for the task at hand and can see what competencies they need to move to the next level of volunteering. During the pandemic, the Adventure Travel Trade Association (ATTA) added 250 new members and achieved an 80% retention rate—in the travel industry!

Newsletter 195

Newsletter Certificate Technology Strategy 195

NXUnite

DECEMBER 13, 2023

We act as a hub for the nonprofit community by providing the following: Engaging Panels: Audience members can immerse themselves in thought-provoking panel discussions led by industry experts and influencers. The flexible tools empower board members to collaborate, whether they’re in a meeting or between them.

Software 130

Software Discount Tools Resources 130

EventMobi: Association Events

SEPTEMBER 21, 2023

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind.

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Know who your target market is and the qualities of your ideal member.

Association Management 52

Association Management Tips Software Social Media 52

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 61

Communications Content Survey Analysis 61

GrowthZone

DECEMBER 20, 2022

Here are a few of the highlights: “GrowthZone has completely changed our application processes and the way we are able to engage with our members. ” Kevin Weinkauff Communications & Technology Bonita Springs Estero REALTORS®. 1st of this year and to date still have 93% of our new members in the workflow.

Software 78

Software Member Engagement Process Committee 78

Reid All About it

MAY 5, 2023

WBT Systems explains how your association can stand out from the for-profit crowd by offering a corporate learning concierge service to industry employers—a good way to spread market awareness, strengthen relationships, and generate additional revenue. AMS requirements. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% Many have focused on email communications.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info/register. Host: ASAE.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. Community karma, baby. Communications. The only thing constant in our industry is change. Hear about some major considerations for online engagement. 1 CMP credit. More info/register. Host: FiscalNote.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry.

Revenue 195

Revenue Video Strategy Industry 195

.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Identify Your Public Associations have several broad categories of constituents including members, industry professionals, prospective members, and the public.

Leadership 88

Leadership Social Media Case Study Industry 88

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more is always better” when communicating with members. Drive referral members. Member Newsletters.

Content 150

Content Marketing Newsletter Communications 150

Reid All About it

JUNE 16, 2023

I’d bet every industry has seen a growing number of podcasts like ours has, maybe even the industry your association serves. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now.

Project 195

Project Tools Revenue Metro 195

MemberClicks

OCTOBER 18, 2022

These events are great because you can: Be super targeted in your messaging and talking points Know that everyone you talk to is a potential member Can be more welcoming for those who are looking for more information Easier to follow up with post-event communications because everyone is in the same boat.

Discount 98

Discount Event Planning Recruiting Recruitment 98

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Learn how the psychology of emotional wellness and success can inform the experiences you design for your communities, staff, leaders and industries. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Association Briefings

OCTOBER 22, 2020

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. workers prefer email for communication purposes. You see, an association’s biggest asset is its first-party member data.

How To 52

How To Newsletter Content Communications 52

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Hear about some major considerations for online engagement.

Innovation 273

Innovation Conference FAQ Industry 273