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JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Presenters: Ann H.

Montana 362

Montana Revenue Innovation Case Study 362

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FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

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APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

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JUNE 4, 2021

Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. You’ll engage them directly in our live chat, and you can ask questions during their presentations. More info/register. 1 CMP credit.

Video 367

Video Innovation Content Technology 367

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Presenter: Dr. Elizabeth Lombardo, Ph.D., Presenters: Adam Hostetter, CEO, FUSE Search.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). Presenter: Sarah Durham, founder, Big Duck.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MARCH 26, 2021

The weekly list of free educational events and resources for the association community…. Association innovation. The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. Intuitive innovation.

Innovation 259

Innovation San Diego LMS Strategy 259

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SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenter: Kyle Jordan, Ed.M., Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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APRIL 16, 2021

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Adam Hostetter, CEO, FUSE. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network.

Revenue 363

Revenue Strategy Team Content 363

MatrixG

MAY 1, 2024

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. I provide my managers with communications skills training. Effective written and verbal communications are even more important when most of your interactions are done over Zoom.

Innovation 52

Innovation Arlington Team Project 52

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MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community Platform Demo Day. Quick hits. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. 1 CMP credit. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing.

System 52

System Marketing Recruiting Recruitment 52

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NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Risking innovation. Presenters: John Register.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

NXUnite

DECEMBER 13, 2023

From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow.

Software 130

Software Discount Tools Resources 130

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MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Association innovation. Start at her website , check out more on Association Innovation Today , and follow her on LinkedIn for the latest updates. Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. 1 CMP credit. Host: ASAE.

LMS 370

LMS Nashville Strategy Video 370

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MAY 28, 2021

The weekly list of free educational events and resources for the association community…. With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. Train-the-trainer.

Innovation 284

Innovation Technology Survey Team 284

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Scott Oser, founder, Scott Oser Associates. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events.

West Virginia 360

West Virginia Washington DC Revenue 360

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Presenter: Christina Rowe, founder, The Collaborative. Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts. Presenters: Ann H. Take advantage! Talk about data!

Montana 369

Montana Conference Education Tennessee 369

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SEPTEMBER 22, 2023

Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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JANUARY 28, 2022

Presenter: Tony Rissley, Expo Auctions. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. More info/register. Fri 1/28 at 1 p.m.

Newsletter 195

Newsletter Survey Team Software 195

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Presenter: Linda Aronson. Presenter: Bobby Heard, MBA, CAE, COO, ACEP. Publications: How are Societies Approaching Innovation and Revenue Diversification? Presenter: Don Schmincke, Author and Speaker. Quick hits.

Survey 195

Survey Revenue Price Team 195

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MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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MARCH 25, 2022

Professional development market potential. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer. Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource.

Revenue 195

Revenue Content Virginia Technology 195

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes.

Revenue 72

Revenue FAQ Innovation Member Experience 72