Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar.

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Higher Logic

SEPTEMBER 28, 2017

Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Those will be the most useful in terms of crafting better communication and creating valuable member benefits.

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The Hourglass Blog

SEPTEMBER 19, 2011

skip to main | skip to sidebar. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Monday, September 19, 2011.

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Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.

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Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Socious

SEPTEMBER 23, 2016

In general, however, associations across the board are facing competition in three main areas. Online Communities. Online communities have been springing up since before the world learned just how exciting Myspace could be. A website, online community , and communication engine are all included.

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways. Most of what we have is anecdotal evidence.

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Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

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Association Adviser

AUGUST 24, 2016

John Graham: For me, the main takeaways I got from the Kelly brothers’ presentation was this: just because you are not good at something initially, doesn’t mean you can’t get good at it and improve. What are some of the other “legacy” communication channels (i.e. What do you think impressed attendees the most about their talk?

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Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Organizations of all types—for-profit and tax-exempt—have been talking about digital transformation for many years, yet association efforts continue to lag. Why is that?

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The Hourglass Blog

NOVEMBER 2, 2010

skip to main | skip to sidebar. This is another one of those posts challenging the assumption that as Millennials storm their way into the workforce theyre going to radically change the landscape and force organizations to adapt to their idiosyncratic ideals in order to harness their power and survive. Millennials arent any different.

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The Hourglass Blog

DECEMBER 26, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, December 26, 2011. Its Not Innovation If It Only Serves You. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here.

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The Hourglass Blog

DECEMBER 19, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, December 19, 2011. Innovation Does Not Happen Online. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here.

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The Hourglass Blog

DECEMBER 12, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, December 12, 2011. What Race for Relevance Inadvertently Taught Me About Committees. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. Baby Boomers. Governance.

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Disciple Media

DECEMBER 17, 2019

billion active users , the Facebook community is the largest in the world. Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. In fact, one study even found that only a paltry 17% of marketers could accurately quantify their social media ROI.

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The Hourglass Blog

DECEMBER 5, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, December 5, 2011. Calling Everyone (Not Just Boomers): Which Battle Are You Fighting? At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. Baby Boomers.

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The Hourglass Blog

NOVEMBER 28, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, November 28, 2011. Film Directing Lessons in Innovation and Leadership. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. Baby Boomers. Encore Careers.

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The Hourglass Blog

NOVEMBER 21, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, November 21, 2011. Things Ive Learned from Being a Board Member. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. Posted by Eric Lanke. at 7:00 AM. Governance.

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The Hourglass Blog

NOVEMBER 14, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, November 14, 2011. Which Committee Are You On? At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. at 7:00 AM.

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The Hourglass Blog

NOVEMBER 7, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, November 7, 2011. Secrets of Innovation. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Posted by Eric Lanke.

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The Hourglass Blog

OCTOBER 31, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, October 31, 2011. Race for Relevance is a Negotiating Position. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here.

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The Hourglass Blog

FEBRUARY 20, 2011

skip to main | skip to sidebar. A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. But, you know what?

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Reid All About it

MARCH 16, 2018

Now for the main event: free professional development events for the association community. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. Presenter: Jason Askew, Product Marketing Manager, Onsite Solutions, Cvent.

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The Hourglass Blog

SEPTEMBER 26, 2011

skip to main | skip to sidebar. The Marketing Committee. If your association is an association of widget manufacturers, then you might want widget manufacturers on your Marketing Committee to help you decide how best to market your association to other widget manufacturers. Communication. Millennials.

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The Hourglass Blog

MAY 11, 2011

skip to main | skip to sidebar. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Whats our brand image and what does it communicate to people in our marketplace? Labels: Innovation , Marketing.

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The Hourglass Blog

JANUARY 2, 2012

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, January 2, 2012. The Sand Has Run Out of the Hourglass. 2011 has drawn to a close, and that means its time to close up shop here at The Hourglass Blog. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit. Governance.

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The Hourglass Blog

APRIL 11, 2011

skip to main | skip to sidebar. As young lieutenants, we learned that we needed to set the example, communicate the commanders intent, and then empower our corporals and sergeants to operate in places where they may not be able to ask, "What do I do next?". Communication. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

DECEMBER 20, 2010

skip to main | skip to sidebar. Thanks to Wikileaks, you can now expect that day to come when your most private and candid communications will appear for all to peruse. Which begs the question--how well would your association survive a "Wikileaks dump" of its private communications? Communication. Millennials.

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The Hourglass Blog

JULY 11, 2010

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Sunday, July 11, 2010. Internalizing the Externalities. For me , his last line says it all. Internalize the externalities yourself, or society will internalize them for you, at much higher cost. Baby Boomers. Encore Careers.

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The Hourglass Blog

APRIL 1, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Friday, April 1, 2011. Same Goes for Board Agendas. Heres something thought-provoking from Hugh MacLeod. When I saw it, my first thought was, "Same goes for blogging." Baby Boomers. Encore Careers. For-Profit vs. Non-Profit.

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The Hourglass Blog

AUGUST 1, 2011

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Monday, August 1, 2011. The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Baby Boomers.

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The Hourglass Blog

JULY 5, 2010

skip to main | skip to sidebar. And how, I wonder, will the Millennials who embrace this methodology be treated? Labels: GenX Perspectives , Millennial Perspectives. Communication. Developing Millennial Leaders. Millennials. Monday, July 5, 2010. Losing Trust Is Now a Good Thing. Lets wait and see.

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The Hourglass Blog

JUNE 23, 2010

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Wednesday, June 23, 2010. Seeing New Social Opportunities. That’s why I’m consistently responding to things later than everyone else. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit. Generation Basics.

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The Hourglass Blog

MAY 16, 2011

skip to main | skip to sidebar. Labels: Innovation , Marketing. Communication. Developing Millennial Leaders. Millennials. Monday, May 16, 2011. Brand Humility. Theres a reason why people follow Seth Godins blog. 0 comments: Post a Comment. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Guest Bloggers.

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The Hourglass Blog

MAY 30, 2010

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Sunday, May 30, 2010. When Your Goal Is the Impossible. Read this post from Dan Pallotta. Go ahead.Ill wait. So, Im GenX, right? And that means that theres a big part of me thats too cynical for this kind of stuff. Baby Boomers.

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Association Adviser

JUNE 30, 2016

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. Online career centers: a key communication channel. Aley said innovation and legislation are the two main drivers of the career-content trend. “In

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