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Friday Buzz: Marketing Challenges That the Pros Are Tackling

Associations Now

With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile. The sheer amount of digital marketing advice, tactics, and strategies that your association can employ can be overwhelming to choose from.

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Association Brain Food Weekly: 11.27.20

Reid All About it

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx.

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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

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How to set up a life coaching business

Disciple Media

The mission statement will be a reference point for you during those times when you feel like you’ve lost your way (it happens), and for your clients to refer to when deciding whether to sign up for your life coaching services. Who is my target market? Are you targeting New York, London or Tokyo?) Is that it?

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Public Relations Group Embraces Its Nickname

Associations Now

The Council of Public Relations Firms announced its plans this week to more fully and formally embrace the common shorthand for its name—the PR Council—with a new logo to match. “They refer to us as either ‘the Council’ or ‘the PR Council.’ The Term PR Still Matters.

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Wednesday Buzz: Clarity in a World of Acronyms

Associations Now

And especially if you work in communications, it’s important to handle them the right way. In The New York Times , University of California-Berkeley journalism professor David Tuller makes the case for clarity —especially as your audience changes—when it comes to the use of acronyms. You have an online community.

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Association Brain Food: 9.9.22

Reid All About it

Rather, it’s a communications medium. He writes about the apps helping him develop a vision for the metaverse, the need for interoperability in the metaverse, and his hope that it goes beyond just being a communications medium. Lossy communication. David Brooks, New York Times paywall-free view). Josh Spector ).