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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

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How to set up a life coaching business

Disciple Media

The mission statement will be a reference point for you during those times when you feel like you’ve lost your way (it happens), and for your clients to refer to when deciding whether to sign up for your life coaching services. Who is my target market? Are you targeting New York, London or Tokyo?) Is that it?

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Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

A serious shift in the market, partly due to increasingly popular ride-sharing services, is having a significant effect on a valuable asset for taxi companies: the medallions that give them the right to operate. At one point, a New York City taxi medallion cost more than $1 million, and they have regularly sold for six figures elsewhere.

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Public Relations Group Embraces Its Nickname

Associations Now

The Council of Public Relations Firms announced its plans this week to more fully and formally embrace the common shorthand for its name—the PR Council—with a new logo to match. “They refer to us as either ‘the Council’ or ‘the PR Council.’ The Term PR Still Matters.

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Monday Buzz: Associations Embrace #GivingTuesday

Associations Now

Here are just a few ways they are embracing #GivingTuesday this year: The American Marketing Association, through its foundation, is working to raise money to support its collegiate scholarship programs. The “her,” of course, refers to the Morton Salt Girl , one of the greatest ad icons ever created.).

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Tuesday Buzz: Microsoft’s Big LinkedIn Buy

Associations Now

And it gives LinkedIn additional freedom from the ebb and flow of the stock market, which hasn’t treated the company so well since it went public. This deal is all about bringing together the professional cloud and professional network,” Microsoft CEO Satya Nadella told The New York Times on Monday.

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Association Brain Food: 8.12.22

Reid All About it

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Biersdorfer, New York Times ). As we go back in person, it’s critical to understand how our attendees shop for events and what’s often missing from your marketing efforts.