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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Online learning.

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Friday Buzz: Marketing Challenges That the Pros Are Tackling

Associations Now

With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile. The sheer amount of digital marketing advice, tactics, and strategies that your association can employ can be overwhelming to choose from.

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How to set up a life coaching business

Disciple Media

The mission statement will be a reference point for you during those times when you feel like you’ve lost your way (it happens), and for your clients to refer to when deciding whether to sign up for your life coaching services. Who is my target market? Are you targeting New York, London or Tokyo?) Is that it?

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Public Relations Group Embraces Its Nickname

Associations Now

The Council of Public Relations Firms announced its plans this week to more fully and formally embrace the common shorthand for its name—the PR Council—with a new logo to match. “They refer to us as either ‘the Council’ or ‘the PR Council.’ The Term PR Still Matters.

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Early Adopters Rethink Regional Office Strategy ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Geographic Diversification – Good Strategy for Business » Mar. Geographic Diversification – Good Strategy for Business » Mar. Early Adopters Rethink Regional Office Strategy.

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Wednesday Buzz: Clarity in a World of Acronyms

Associations Now

In The New York Times , University of California-Berkeley journalism professor David Tuller makes the case for clarity —especially as your audience changes—when it comes to the use of acronyms. You also have a marketing strategy. Considering the line of work you’re in, you deal with a lot of acronyms.