Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? However, stories aren’t just told in writing but in pictures, podcasts, animated movies, and videos. About The Author.

Communications 85

Communications Video Survey millennials 85

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. 5 Key Tactics for Financial Communications to Your Board.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JANUARY 28, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Leverage Your Communication Style for Success in the Hybrid Work World. By identifying your preferred communication style and understanding others’, you will have more productive relationships. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate.

Innovation 359

Innovation Las Vegas Communications Education 359

Membersuite

JUNE 30, 2021

Association colleagues are telling us they’re having a tough time recruiting and retaining volunteers. Volunteer recruitment was already a problem before the pandemic—members were busy. Prioritize tasks so your recruitment efforts are focused on the most critical work. Inflexible scheduling.

Leadership 133

Leadership Strategy Committee Recruiting 133

Membersuite

MARCH 16, 2022

Tell them why you ask: in this employment climate, you need a back-up communication method. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ]. Create a brief video tutorial showing them how to get started. 6: Recruitment Lead Generation.

Directory 141

Directory Newsletter Recruiting Recruitment 141

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Host: Fridays@4. Mon 2/8 at 1 p.m.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Quick hits. Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? More info/register. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Achieve

DECEMBER 8, 2022

You can make this request in an email, or you can highlight social media accounts in your newsletter. is best, you should use all of your communication channels to cultivate relationships with donors. . Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it.

Social Media 52

Social Media How To Newsletter Content 52

Blue Sky eLearn

JANUARY 14, 2019

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Include pictures and videos as collateral in your outreach.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Camille White-Stern, Communications Manager, Splash. More info/register. Host: Remo.

Revenue 195

Revenue Video Strategy Industry 195

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Blue Sky eLearn

JANUARY 14, 2019

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Include pictures and videos as collateral in your outreach.

Strategy 150

Strategy Social Media Discount Newsletter 150

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. 7 Ways You Can Use Video. 9 Examples of Association videos.

Video 40

Video Examples Sample Recruiting 40

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 63

Newsletter Communications Press Release Social Media 63

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. What communication channels do you prefer for receiving information about our association’s benefits and events? What is a Trade Association?

How To 52

How To Social Media Industry Recruiting 52

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Arc 3 Communications

NOVEMBER 18, 2021

Blogs, essays, videos, presentations, webinars, research studies and any other form of media that can provide your members and potential members with useful, enlightening, and valuable information are considered thought leadership content pieces. This makes it essential to come up with content that stands out from the rest.

Content 52

Content How To Newsletter Leadership 52

Reid All About it

MARCH 11, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. .” 3 CAE credits. More info/register.

LMS 195

LMS Revenue Los Angeles Newsletter 195

.orgSource

AUGUST 28, 2023

My first bit of advice is, don’t treat recruiting these experts casually. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. YouTube—Research who is featured on TED Talks or other video productions.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Software 52

Software Membership Management Newsletter Revenue 52

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. For both, email is the preferred way to receive brand communications.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Aaron Wolowiec

DECEMBER 13, 2012

Discussion boards/online communities. Audio/video recordings. YouTube videos. Newsletter/magazine articles. You must then communicate and share this content with others. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Online community.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. at Naylor Association Solutions. Sometimes, they are. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

.orgSource

JANUARY 9, 2023

When you succeed at recruiting talented leaders, share the good news broadly. Don’t limit announcements to your website or a newsletter. A well-produced video could also serve as a narrator, but real-time, in-person testimony is the more powerful option. Celebrate Success. Board service is an honor and a privilege.

Handbook 88

Handbook Press Release Newsletter System 88

Socious

NOVEMBER 17, 2016

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #2) Increased and Improved Communications. Change #4) Reporting.

Membership Management 100

Membership Management Software Directory Library 100

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. Video is a popular way to share success stories, and they don’t have to break the bank! by December 2021.

Directory 52

Directory Social Media Video Discount 52

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

JULY 24, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter.

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! WildApricot WildApricot is a powerful membership management solution that features an intuitive website builder, making it easy for organizations to manage and communicate with members.

Directory 52

Directory Discount Software Tools 52

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Sure, you can put together a design for your monthly e-newsletter, but will it be done as effectively as one by a design professional? Video production 21%. Advertising sales 25%. Tight labor market.

Team 83

Team How To Survey Review 83

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. They don’t require full attention like reading and watching a video. Convenience. Advertisers love podcasts.

Content 150

Content Education Products millennials 150

MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. You may want to send a welcome email, give the member a quick phone call, or post a shoutout on your organization’s social media or newsletter to welcome them.

Newsletter 59

Newsletter Strategy Social Media Survey 59