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Discounts Are Not Valuable

Jamie Notter

I attended a good session at the ASAE conference about pricing. Shortly after this session, I was talking to an association client about the value they provide to members, and the word “discounts” came up a lot. I’ve been thinking about it and I have a strong opinion about this: Discounts are not valuable.

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Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. 5 Product Management Principles to Adopt. Here are five tips.

Content 97
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Why Your Conference Marketing Strategy Should Include Speakers and Exhibitors

Associations Now

Searching for new avenues to promote an upcoming conference? With a big conference on the horizon, associations do everything they can to promote it and get the word out to their members and other potential attendees. Golding shared three ways that associations can work with exhibitors and speakers to market their conferences.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Have a temporary membership discount Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership.

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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products. This means selling more of your existing products to your members at the right time. New Products, Services and Bundles. New Audiences.

Revenue 169
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Are you getting the most out of your retention data?

Association Analytics

At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Analysis 169
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces. Same for the most unlikely to attend.

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