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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. File Library Views and Downloads.

Content 136
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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277
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How Engagement Tools Improve Association Event Management

Higher Logic

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community. Educate, Educate, Educate: Events & eLearning.

Tools 208
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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved member experience. Example: “Our conference is coming up. Objection 1: Price. Example: “X platform is cheap/free.

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Association Brain Food Weekly: 5.29.20

Reid All About it

During a virtual conference, attendee attention is more focused on the educational content. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. I wonder how PCMA and its attendees felt about the experience. Virtual conference success story. Intriguing.

San Diego 259
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Market like a pro. Your association marketing strategy can be applied to your events throughout the year.

Strategy 130
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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.