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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Staff meetings.

Revenue 256
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Association Brain Food: 8.4.23

Reid All About it

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing.

Atlanta 195
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 9.15.23

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I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Boring conferences. Here’s a cure for boring conferences. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Credentialing support.

LMS 256
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Association Brain Food Weekly: 9.11.20

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The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Omnipress ).

LMS 329
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Association Brain Food Weekly: 2.5.21

Reid All About it

The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees.

San Diego 370