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The One-Page Membership Recruitment Plan

Membership Marketing

Earlier this year, I presented a session at ASAE’s MMC Conference on how to jumpstart planning for a membership recruitment program. One option to address both of these challenges is what I call the One-Page Membership Recruitment Plan. I call this method the “Ready, Fire, Aim” approach to membership recruitment.

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Four Things that Turned This Association’s Annual Conference into a Member Recruiting Machine

Wild Apricot

For many associations the annual conference is the biggest event of the year. But, what many associations don’t realize is that the annual conference can also be their biggest member recruiter. Here's how one association uses its annual conference to add hundreds of members each year.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? One time-tested way to boost recruitment is through members-only benefits. You need to actively encourage members to join without driving them away by being too pushy. Let’s get to it!

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Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

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Looking for new staff? Get recruitment ready!

Optimist Consulting

Great news, you’re about to recruit a new staff member! However, before you go anywhere near advertising your vacancy, it’s an idea to make sure that you’re ‘recruitment ready’ and you might like to consider the following: Job description and job title – do they reflect the focus and scope of the role? Get recruitment ready!

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How to Get Current Attendees to Recruit New Ones

Associations Now

It’s hard work to convince new people to register for your conferences, but your current attendees may be able and willing to help. If you’re finding yourself in that position, it could be time to try something new and turn to people who have already attended—and enjoyed—your conference to enlist new registrants. Share knowledge.

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Membership Hack: Card-Carrying Volunteer Recruiter

Associations Now

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved. The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time. How to hack it? Except these cards didn’t list job titles or contact information.