Association Analytics

APRIL 4, 2022

Tip #3: Find new revenue opportunities. Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. They may want to deliver content to this audience and be happy to pay for the right to do so. Use Your Learnings.

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Cost Revenue Tips Content 321

Velvet Chainsaw

FEBRUARY 8, 2021

If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience. Conference content product management requires a good deal of business acumen. Here are five tips.

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Content Conference Revenue Discount 97

Freestone

JULY 20, 2023

Make your content go further and expand the reach of your continuing education (CE) program when you repurpose your event. Read on for strategies to repurpose your annual conference content, engage more learners, and increase your CE revenue. You can also offer a portion of your event to non-members at an elevated cost.

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Content Conference How To Library 52

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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Revenue How To Software Press Release 52

AssociationChat

MARCH 29, 2021

So they wrote off the sunk cost and invested their remaining budget in making their unique standards content more widely available to their members and beyond, bolstering ecommerce sales in the process. The ecommerce sales ended up paying for the sunk cost, and the organization and their legacy AMS are now on a second honeymoon.

Revenue 83

Revenue Colorado System Certificate 83

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

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Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

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Video Content Strategy Social Media 52

Reid All About it

APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

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Newsletter Content Social Media Education 250

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.

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Revenue Price Denver Tools 256

Reid All About it

OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content marketing. PAR Member Meet-Up: How to Approach Revenue Forecasts for 2024 Hear how associations plan and deliver revenue forecasts from the basic to the advanced. 1 CAE credit. . – CAE credit.

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Revenue Certificate Tools Innovation 256

Reid All About it

MARCH 24, 2023

Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. 1 CAE credit.

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Revenue Chicago Leadership Education 227

Association Success

SEPTEMBER 19, 2019

Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Look at the impact of your communication channels through readership analysis, operational cost and revenue generation to determine which are successful. Look at what’s trending.

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Revenue Communications Analysis Products 93

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

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Content Member Engagement Tools Strategy 173

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

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LMS Revenue Arlington Education 256

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

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Certificate Denver South Carolina Project 266

Associations Now

MAY 21, 2019

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. Supplemental Education.

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Project Revenue Austin Education 85

Aptify

OCTOBER 7, 2020

They also offer members and sponsors much of the same value as in-person conferences, with the cost-effectiveness and convenience of attending online. And, as with in-person conferences, they’re great for driving non-dues revenue. Selling sponsorships and exhibit booths are a key way to drive revenue from your virtual event.

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Revenue Conference How To Software 72

Higher Logic

DECEMBER 20, 2018

With the cost to build software going down, the barrier to entry is much lower. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? In a sea of growing competition, it pays to focus on your customers.

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Software Revenue Communications Team 159

Reid All About it

APRIL 12, 2024

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about planning a vendor showcase and revenue-generating potential. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Will costs finally come down? Hybrid/remote teams. Event trends. CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

OCTOBER 10, 2017

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. Unfortunately, getting customers to buy more has always been a challenge – that’spart of why only 20 percent of customers will make up the majority of your future revenue. You’re out of sight, out of mind.

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Revenue Price Products Library 159

Association Success

MAY 20, 2020

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. Taking in all the parts and pieces required to produce your event, and determining the cost, can give you a basis for your pricing.

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Price Revenue Cost Discount 158

Nexus Marketing

JUNE 27, 2023

While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to providing high-quality content, we leverage ChatGPT to streamline parts of the content creation process and add educational value to our articles.

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Process Content FAQ Guidelines 40

GrowthZone

MAY 2, 2023

The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. COSTS A written cost proposal is a must.

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Tools Revenue Software FAQ 78

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. CAE credit. More info/register. 1 CMP credit. .

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DC Washington Member Engagement Innovation 261

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. That’s on us, says Jay Cost at The Dispatch. More info/register.

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Arlington Technology Strategy Los Angeles 266

Blue Sky eLearn

FEBRUARY 27, 2020

It’s true, if you weren’t already planning on have a hybrid event there will be additional costs incurred, but now you’ll be opening your event up to a wider audience and forging a new path you can repeat and refine for the future. . Turn your face-to-face event into a webinar . Is your entire event getting canceled?

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Content Revenue Cost Tools 271

Association Freak

MARCH 1, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. Diversifying Revenue and Membership Strategies In the rapidly evolving landscape of association management, diversifying revenue streams and membership strategies has become more than just a best practice—it’s a necessity for survival and growth.

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Revenue FAQ Innovation Member Experience 72

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Social Media Tools Member Engagement Revenue 254

Freestone

APRIL 1, 2024

With the right best practices and a little time, your organization can ensure your continuing education program is a valuable member benefit and a driver of non-dues revenue. With data integration, your content can automatically synchronize between your LMS and AMS, delivering the latest courses and content.

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LMS Education Learning Management System Strategy 78

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. It’s easier to repurpose existing content than design a program from scratch. What’s in a digital products portfolio? Survey reports. Educational videos. Podcast episodes.

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Products Revenue Case Study Content 59

Associations Now

OCTOBER 18, 2019

Falling behind on your tech needs slows down your organizational machine and can cost you plenty. And when an organization screws up its tech, this can create massive long-term problems—costing it as much as 46 percent in revenue over a multiyear period, according to the “Full Value. ” report [PDF].

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Cost Software Technology System 52

Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

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FAQ Revenue Innovation Member Experience 72

Association Analytics

DECEMBER 15, 2022

Are you using it to increase revenue and lower costs per renewal? You may find that the slight hit to registration revenue is well offset by the longer-term increase in dues and product sales they bring by staying with your association for years to come. But are you truly leveraging that information?

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Analysis Discount Revenue System 169

Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. MORE: How content builds brand habits.

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Products Content Strategy Social Media 78

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

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Revenue St. Louis Price Cost 60