Association Success

SEPTEMBER 23, 2020

After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. . Inbound marketing might seem intimidating at first.

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Content How To Newsletter eBook 78

Higher Logic

JANUARY 3, 2020

Each answer becomes part of your searchable knowledge base that grows in value as more questions are answered, videos are added, and content is written. Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience. Hear more in this webinar with Jama Software: 2. Did you know?

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eBook Products Tips Tools 194

Higher Logic

MARCH 2, 2016

How can you effectively help your community lend a hand in content creation for your organization? Duolingo benefits from their community in three big ways: the community points out errors in the app, it translates content (which funds the product) and it builds new language programs. How to create content out of your community?

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Content Software Project Course 120

Association Briefings

OCTOBER 19, 2020

Implementing the hub and spoke model for content marketing helps your association organize your content better, and leads prospective members through every stage of the buyer’s journey. Content marketing is one of the top tactics for lead generation - that is, if it’s executed correctly. So which bucket is your association in?

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Content eBook Marketing Strategy 52

Membersuite

FEBRUARY 17, 2022

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. Special membership tier or education subscription. Education licensing. License your educational programs to companies that want to use them for in-house training. Online store.

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Revenue Certificate eBook Education 135

Associations Now

MAY 2, 2017

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to? Is interactive content a hook that marketers can latch on to?

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Content Report Marketing eBook 64

WBT Systems

JULY 11, 2017

With an agile eLearning methodology , you develop course content in short iterations called “sprints.” A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. Develop a content marketing funnel. Offer a lead magnet.

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Course Marketing eBook Content 186

Reid All About it

JANUARY 5, 2018

The weekly list of free educational events for the association community… You’ve almost made to the end of your first week back, hang in there! I’m always on the lookout for good ebooks on sale so I thought I might share some of my finds with you. Anna Toon, product marketing manager for careers & education, Community Brands.

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Nashville eBook DC Chicago 150

Blue Sky eLearn

OCTOBER 30, 2017

It is these companies, like Netflix, Amazon, LinkedIn, Facebook and so many more who are dramatically impacting consumer behaviors related to online retail, commerce, content consumption and much more. Binge learning and content consumption. Expecting specialized content and generic content in one place.

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Higher Logic

APRIL 14, 2020

At the American Occupational Therapy Association (AOTA), members are turning to their online community as a source of connection and education, seen in their rising engagement metrics. Learn more in our eBook, 8 Strategies to Engage Your Association's Member Base. How can your association provide this value to your members?

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Library Austin eBook Learning Management System 318

WBT Systems

JANUARY 3, 2017

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Economies of Scale – reduce costs of delivering education programs.

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Technology Learning Management System Certificate System 210

Higher Logic

NOVEMBER 21, 2017

Online communities also serve as a place for inspiration, connecting members in a voice and format that is educational, insightful and fun. Associations are now implementing marketing automation as part of their technology stack, serving up customized content to meet the needs of the user at the right point in their buyer’s journey.

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Marketing eBook Content System 198

Aptify

JULY 1, 2021

Check out the complete list in the ebook, 50 Ways to Boost Your Association Membership. Provide targeted, valuable content. Instead of relying on membership promotions, provide content that helps you develop relationships with membership prospects. Create a process that integrates stakeholders and keeps the end goal in focus.

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Recruiting Recruitment Social Media eBook 146

Higher Logic

FEBRUARY 28, 2019

Educate, Educate, Educate: Events & eLearning. If the purpose of your event is to educate your members, are they aware of the benefits and knowledge they stand to gain by attending? Building on that reputation can help you retain members and ignite interest in upcoming events.

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Tools LMS eBook Resources 208

WBT Systems

JULY 31, 2018

Use content marketing to attract your target audience. Lead magnets are free content pieces that capture the attention and interest of your target audience, in this case, millennials. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Tips for cover letters.

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millennials Resources North Carolina Certificate 150

WBT Systems

FEBRUARY 6, 2018

Step 1: Analyze the demand for existing content. Are people clicking links, reading, or downloading content on that topic? Educational event attendance (conference sessions and webinars). Bear in mind, you might be putting a barrier between people and the content they need. Is your content mobile-friendly?

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Course How To eBook Price 161

Reid All About it

NOVEMBER 11, 2016

Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. – 10 Secrets for Creating Great Webinar Content. But many companies struggle with creating enough high-quality content to produce a steady pulse of webinars to drive demand generation programs. Tue 11/15 at 2 p.m. Host: ON24.

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Handbook Washington eBook DC 237

Aaron Wolowiec

JANUARY 7, 2013

Previ­ously he worked as a senior media editor for Pearson Education. The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. The short version: Pick up a copy today.

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eBook How To Sample Social Media 100

Blue Sky eLearn

JANUARY 6, 2020

If you’re considering hosting an event or conference for your association, it’s critical that you plan for a few key elements to drive value to your members: Education. Consider placing strong calls to action and micro-content (like videos) on your association website to generate demand and drive registration. Engagement . Experience.

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eBook Social Media Content Conference 191

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. Virtual networking.

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San Diego Strategy Conference North Carolina 259

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

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How To LMS Tips Class 210

Higher Logic

NOVEMBER 17, 2016

Many companies are content with a wide top and a narrow bottom,” Robbie explains in the book, “the idea being that it’s always good for more people to engage with you and try your product. Another way to look at it: figure out what your community’s top content experiences are, and tailor them to new customers and members.

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eBook FAQ Directory Content 120

MemberClicks

AUGUST 15, 2022

They exist to administer, document, track, report, automate, and deliver online education…. but who says that education has to be a part of a formal program entirely? You can use recorded videos, lessons, ebooks, documents and more to create a virtual onboarding that rivals any in-person experience.

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Learning Management System System LMS eBook 95

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Growing Non-Dues Revenue.

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Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 3, 2021

The weekly list of free educational events and resources for the association community…. Mike Agron, Content Marketing Institute ). Here are the educational events scheduled for next week. Associations succeed when they inform, educate and inspire their members. Women in technology. Pia Callesen, Psyche ).

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Learning Management System Education Technology Review 195

WBT Systems

JANUARY 23, 2018

What type of content do they click in emails? Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. Maybe the problem isn’t your marketing or course content.

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Course LMS Price Newsletter 176

Reid All About it

JUNE 7, 2019

The weekly list of free educational events and resources for the association community… When’s the last time you talked to your AMS vendor? WBT Systems shares tips for building a moonshot culture at your association and an educational moonshot of your own. Here are the educational events scheduled for next week.

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Proposal eBook Maine Tips 170

Higher Logic

MARCH 6, 2018

Executives who regularly make community part of their workflow, create content, and respond to discussions are more likely to have best-in-class communities. Curate this content and send it to executives once a week so they can quickly log in to the community and respond to the most important inquiries personally. Technical Comfort.

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How To eBook Software Library 266

Association Success

JANUARY 3, 2018

Introducing our new eBook series. Our size, reputation and supportive community gives us the flexibility to take risks and try out new formats for our content. For each SURGE 2017 session - all twelve of them - we will release a free eBook. AssociationSuccess.org thrives in experimentation mode. We can put it in writing!

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eBook Resources Education Content 60

MemberClicks

NOVEMBER 16, 2021

So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. To help you get started with your own member newsletter, we’ve put together 25+ examples, tactics, and tips including: 18 Member Newsletter Content Ideas. Preview a recent blog post.

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Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. To help you get started with your own member newsletter, we’ve put together 25+ examples, tactics, and tips including: 18 Member Newsletter Content Ideas. Preview a recent blog post.

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Newsletter Tips eBook Content 52

Higher Logic

AUGUST 7, 2018

It should be a place where like-minded people interact about topics that are important to them, consuming educational content around a product or service that will enhance their current skillset. Download our eBook Transform Your Customer Marketing with Online Community.

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eBook Case Study Products Tools 149

Elevating Engagement

DECEMBER 2, 2022

42% of these events are super flexible and allow attendees to drive the topics and content discussed. Here are some suggestions for creating a new member onboarding event that educates members about their benefits, seeds belonging, and creates connections. Lean into Responsiveness Webinars are an invitation to multitask.

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eBook Member Engagement Innovation Education 85

SCD Group

DECEMBER 2, 2013

Nearly half (47 percent) of college-educated workers said their first job after college was not related to their college major. Thirty-two percent of college-educated workers reported that they never found a job related to their college major. They don’t just need this asset called “content.” but applies to associations, too.

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Content millennials eBook Sample 40

ISAE

SEPTEMBER 14, 2023

Courses or educational resources. Create educational courses that can help members refine their skills. These are often packaged as micro-credentials, eBooks, or interactive web-based classes. Paywalls with teaser content. Or, maybe you’re partnering with a nonprofit to support a worthy cause.

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Revenue Learning Management System Course eBook 52

Reid All About it

JANUARY 12, 2018

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. million paying subscribers and growing, proves people will pay for content. World Economic Forum ). optimization.

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DC Washington eBook Marketing 153

MemberClicks

AUGUST 16, 2022

They also provide members opportunities to further their education and earn valuable certifications within their industry. An association learning management system is a type of software solution that provides the framework for housing and managing all elements of an association’s educational program. Content Storage.

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Learning Management System System LMS Library 52