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Successful Learning Management System Implementation eBook

WBT Systems

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. Which content standards will you need to support – SCORM or Tin Can / Experience API?

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. But it doesn’t have to be! Be Consistent.

Report 203
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Report: Content Marketing Getting More Interactive

Associations Now

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to? Is interactive content a hook that marketers can latch on to?

Content 64
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How to gain new leads using content you already have

Association Success

After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. . Inbound marketing might seem intimidating at first.

Content 78
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Looking for Lead Gen? Check Out the Hub and Spoke Content Model

Association Briefings

Implementing the hub and spoke model for content marketing helps your association organize your content better, and leads prospective members through every stage of the buyer’s journey. Content marketing is one of the top tactics for lead generation - that is, if it’s executed correctly. Welcome to your hub content.

Content 52
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Introducing the Engagement Benchmark Score: A New Solution for Measuring Online Community Engagement

Higher Logic

We reviewed over 170 different metrics, but a report detailing each of those would have been overwhelming to most - so we focused on the actionable and impactful. Value : A measure of the engagement that is generated by the content in the community. Value gauges the quality and relevance of the content in your community.

eBook 156
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eBooks and Associations: Anatomy of an analysis

SCD Group

SCDdaily Note : I’m a bit biased on this topic because I do not like eBooks because I generally read “business books” that I yellow highlight and mark with sticky notes. On the other hand, I strongly believe ebooks should be part of an association’s content delivery tools. Nor did he mention that ebook sales totaled $969.9

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