Associations Now

NOVEMBER 21, 2023

Two experts share how associations can take an ethical approach to AI use to protect their organizations and stay ahead of this rapidly changing technology. AI and related technologies—like robotic process automation and machine learning—have been used in a wide range of technological solutions for years.

Technology 90

Technology Email Marketing Content Tools 90

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Creating visual content. Tony Rossell at Marketing General Inc. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no member is deterred due to an unfamiliar, inconvenient website regardless of the technology they’re visiting it through.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MAY 20, 2020

Showcase Benefits of Technology. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 57

Report United States Analysis Email Marketing 57

YourMembership

JANUARY 11, 2012

Technology. What Technology Makes the Must-Have List? Working in a technology company means we have a lot of early adopters. I recently asked this group of experts what technology they couldn’t live without. DVRs are just another example of the the audience’s desire to receive content on their time.

Technology 150

Technology Software Social Media Price 150

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Check out three examples of automated email campaigns that Professional Australia has used to grow their association and deliver a better member experience.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Give members a place to learn and find the right content. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 7, 2022

If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Email marketing automation software. Seven daily habits to make you a more consistent content creator. Brainstorming. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. CRM vs AMS. How is a CRM different from an AMS?

LMS 150

LMS System Survey Email Marketing 150

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Hear about newsletter best practices to increase engagement and curate outside content. Humans and AI. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Disruptive Technology: Launching an AMS During a Pandemic. Fri 5/21 at 12 p.m.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Wes Trochlil ). More info/register.

Education 354

Education Technology Strategy Revenue 354

Nimble AMS

JUNE 3, 2020

The Community Brands Digital Evolution Study shows that 79 percent of members say it is very or somewhat important that their organization provide targeted, valuable content. The same study shows that only 18 percent of those working at professional membership organizations say they personalize the content members see. Related content.

How To 78

How To Member Experience Email Marketing Technology 78

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Host: ASAE Technology Section Council. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Nimble AMS

SEPTEMBER 20, 2021

But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. It’s a valid question, but the truth is that you can do things today to prepare your organization for whatever the future might bring. Sound familiar?

How To 106

How To Email Marketing Software System 106

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Kunal Johar | Chief Technology Officer, OpenWater.

Tips 156

Tips Tools System Technology 156

EventMobi: Association Events

SEPTEMBER 28, 2023

The American Medical Association (AMA), for example, first published their AMA directory in 1906 and has been doing so every couple of years up to the present. Another example: the American Bar Association (ABA) has a members-only section of its website that includes a member directory. Remember the APA’s membership directory page ?

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. 1 CAE credit. Host: ASAE.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Are your technology capabilities aligned with your mission? It’s the underlying principle of Inbound Marketing.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Membersuite

JUNE 16, 2021

For example, “On average, four phone calls or Zoom meetings with members/prospects per month.” Describe the benefits for committee members and volunteers, for example, any training or leadership development, social/networking, and skills acquisition/practice opportunities. 2: Change the committee’s role from recruiters to advisors.

Committee 131

Committee Recruiting Recruitment Sample 131

Reid All About it

FEBRUARY 12, 2021

Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. It seems like every technology company is claiming expertise in virtual event software solutions. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. How to create an editorial calendar that will streamline your content strategy. Hybrid advocacy. Quick hits. Neil Patel ).

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. *All

Revenue 370

Revenue Strategy Content Education 370

Nimble AMS

OCTOBER 21, 2021

A recent association trends study by Community Brands shows that only half of association professionals feel their organization is technologically prepared for the future. See how you can arm your team with the tech they need to win everyday. And most pros (78 percent) say their staff is working more than they were a year ago.

System 124

System Cost Software Email Marketing 124

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Resource: 12 Examples of Thriving Communities for Online Community Builders to Learn From.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

MAY 14, 2021

not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. Remote work technology. They recently shared a list of must-have technology for remote work along with tips for selection and implementation. Host: Brandt Krueger, founder Event Technology Consulting. Hybrid work.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 10, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear our top 30 email tips covering things you might know about (but don’t always do) and things you may not know about at all.

Strategy 195

Strategy Content Education Tips 195

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). For example, maybe now it’s not so strong in event registration details.

Tools 176

Tools Member Experience Software Marketing 176