AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. Wed 2/7 at 12 p.m. – More info/register.

Survey 256

Survey Project Strategy Education 256

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Targeted, valuable content. Learn more.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. State of the association industry. Membership Engagement and the Power of Transitioning Suppliers and Vendors to Thought Leaders Your members likely view you as the authority on your industry. But do you? Virtual for in-person attendees. 1 CMP credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 21, 2021

We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Membersuite

FEBRUARY 17, 2022

Market Need #3: Stay on Top of Industry News and Information. Your association’s content can serve many purposes. Members get exclusive access to some content as a membership benefit. You can also use it to attract the interest of prospective members and customers in content marketing campaigns and as lead magnets.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JUNE 30, 2023

Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

CMA Solutions

MARCH 6, 2024

Implementing healthcare-specific keywords, creating quality content and optimizing your site’s user experience are among the leading strategies to improving your SEO. In other words, writing educational blogs is good for your business and content marketing strategy. Businesses that blog have 434% more indexed pages. A lot more.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. They are hungry for interaction from their industry leader and trusted partner… you! Can I get an amen?! Sponsorship redesign.

Certificate 370

Certificate System Dallas Price 370

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Neil Patel ). Stu Sjouwerman, KnowBe4 ). Host: Propel.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Discount Education 161

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. Yesterday.].

Communications 287

Communications Tips Content Tools 287

Reid All About it

FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. The Future of the Event Industry: 2021 Outlook. One year into the pandemic, the future of the event industry in 2021 is still uncertain. Email Marketing Workshop. Content Strategy & Your SEO Roadmap.

Revenue 370

Revenue North Carolina Industry Technology 370

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 4, 2022

Associations also are setting in motion better data analytics and visualization to deliver unique industry insights available nowhere else. When evaluating new merchant service providers, knowing how the credit card industry works is crucial. Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

Class Certificate Content Committee 195

MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully.

Marketing 52

Marketing Social Media Directory Video 52

Freestone

FEBRUARY 21, 2024

Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal. Examples could be to download learning content, register for a new course, or submit information.

Marketing 80

Marketing LMS Social Media Course 80

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. But now, that group is retiring and associations are charged with filling the void with a mix of younger industry professionals - many with new ideas that will shape the association landscape for years to come. Adoption and retention followed.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. Presenter: Gary Schirmacher, CMP | CEO | Total Hospitality Industry Solutions (THIS).

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Experts in Membership Marketing

JANUARY 15, 2010

classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. Approximately 50 million emails were delivered across the messages to 188 countries." "A

Email Marketing 28

Email Marketing Marketing Sample United States 28

Reid All About it

JULY 9, 2021

Emails That Don’t Creep But Get You…Like Really Really Get You. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. It’s the underlying principle of Inbound Marketing. Presenter: Julie Haddix, Senior Director, Industry Solutions for Cvent.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JUNE 23, 2017

Review new research that defines the critical actions learners rely on while consuming educational content. Learn how to structure your RFP so that it is most attractive to hotels, implement the most effective ways to negotiate F&B, and apply critical insight on today’s rapidly changing industry outlook. Duration: 1 hour.

DC 153

DC Content Education Software 153

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. Check out their series of posts about content hubs. 2017 Key Performance Benchmarks: Email vs. Automation. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

WBT Systems

AUGUST 29, 2017

Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Your association can increase the power of your educational marketing efforts by leveraging four types of social proof. #1

Marketing 192

Marketing How To Course Discount 192

MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

Directory 52

Directory Discount Software Tools 52

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends.

Price 150

Price Social Media Email Marketing Innovation 150

ISAE

SEPTEMBER 7, 2023

In this blog post, the Indiana Society of Association Executives will outline the benefits of working with a marketing agency as you strive to increase your customer base and grow your business. This means that all of your needs are taken care of by experienced professionals who know how to get results.

Marketing 52

Marketing Indiana Newsletter Social Media 52