Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. shares 15 ways to improve your newsletter content and delivery. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Featuring key leadership and staff. Use bright colors and, if featuring videos of people talking, smiling faces!

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Featuring key leadership and staff. Use bright colors and, if featuring videos of people talking, smiling faces!

Video 52

Video Content Strategy Social Media 52

Reid All About it

APRIL 5, 2024

TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. AI vs human interactions. 1 CAE credit. .

Revenue 257

Revenue Price Denver Tools 257

Freestone

MARCH 4, 2024

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Sponsorships validate your learning program and are also a helpful form of non-dues revenue.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Post-program campaigns. Hybrid/remote teams. Event trends.

Revenue 257

Revenue Strategy Member Engagement United States 257

Reid All About it

OCTOBER 20, 2023

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Instead of people quietly leaving, they ask how can I sign up for next year?

Maryland 274

Maryland LMS Revenue Strategy 274

Freestone

FEBRUARY 29, 2024

It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program.

LMS 52

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AssociationChat

AUGUST 29, 2023

AI isn’t a future concept; it’s here, impacting the way associations like yours operate, engage members, and generate revenue. The Association Use Case : Learn how to make AI impactful for your specific needs. The Association Content Goldmine : Explore how to leverage Large Language Models for content creation.

Leadership 52

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Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. But the question is: what kind?

LMS 268

LMS Education Member Engagement Revenue 268

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Open Space events. WBT Systems explains why it might be time for your association to get into the microcredentials business.

LMS 257

LMS Revenue Arlington Education 257

Nimble AMS

DECEMBER 16, 2022

Here’s how to get started. How to innovate at your member-based organization in 2023 . Within your online community, offer your members customized content feeds based on their activities and interests. Personalizing member content will keep members engaged and invested in your community. Mobile capabilities.

Innovation 100

Innovation Organization How To LMS 100

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. 1 CAE credit. 1 CPE credit.

Certificate 268

Certificate Denver South Carolina Project 268

Association Analytics

APRIL 4, 2022

We want to figure out who these people are and determine how to better understand them. Identify characteristics of the people who attended virtual events in high numbers and determine how they are different or the same from those who attended in-person. Tip #3: Find new revenue opportunities. How to Get Started.

Cost 321

Cost Revenue Tips Content 321

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Career Coach Series: Shifting Leadership Style There’s not one leadership style that works for all contexts.

Revenue 205

Revenue Content Chicago Leadership 205

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Associations have a wealth of content at their fingertips. True or false? That’s easy.

Revenue 63

Revenue Content Survey Newsletter 63

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Your professional development programs must adapt to their traits, values and expectations. SMS marketing.

Revenue 257

Revenue Strategy Price Newsletter 257

Membersuite

MAY 17, 2022

Program content (i.e. Associations have a terrific opportunity to offer and promote credentialing programs that meet the needs of employers, deepen engagement with members and customers, and create more sustainable revenue streams. Ensure Your Association’s Credentialing Program Holds Its Value.

How To 152

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Higher Logic

MARCH 6, 2018

Executives who regularly make community part of their workflow, create content, and respond to discussions are more likely to have best-in-class communities. The Top 5 Barriers to Executive Participation and How to Fix Them. Show them where they can find people who have recently joined and how to contact them. Lack of Interest.

How To 266

How To eBook Software Library 266

EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Here are 14 tips to help you get there!

Member Experience 130

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Reid All About it

NOVEMBER 17, 2023

Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. Learn how to choose, write, and implement the best policies for your association. Membership. Your AMS should be the utility player on your membership team. Free speech. CAE credit.

Price 263

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Reid All About it

APRIL 14, 2023

Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there. How to Build Financial Security No matter what our goals are, the best way to reach them is usually through planning. 1 CAE credit. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

AUGUST 21, 2023

By planning goals and criteria early, staying aware of member needs, and anticipating potential pitfalls, associations can create a content hub that benefits members and the organization. But how do you pull off a successful hub? Feeney also recommends basing the goals on content needs. Is there a gap in a specific topic area?

Content 52

Content Committee Examples Resources 52

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

Newsletter 268

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Association Success

APRIL 9, 2020

While these are challenging times, challenges also enable us to rise to the occasion and demonstrate true leadership. For many organizations, the conference represents a large part of their revenue as well, creating a strong incentive to try to salvage the conference by taking it online.

How To 97

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WBT Systems

FEBRUARY 20, 2018

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Your leadership may think highly of the program, but that’s not what matters. Revenue vs. expenses (including staff time). Poor evaluations.

Education 161

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Bulletin describes how a member app enhances and fosters member engagement. Please email me if you have a piece you’d like to discuss.

Certificate 284

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Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Conference/abstract management. 1 CAE credit. . – 1 CAE credit.

Arlington 268

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Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters.

Tools 274

Tools Strategy Revenue Technology 274

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Content Sharing and Management. Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. Content and knowledge base management. Management of knowledge base and content assets. Content development.

How To 362

How To Process Tools Team 362

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. CAE credit.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. If you want to think like a futurist , Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. Futurist thinking.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. More info/register. More info/register.

Survey 257

Survey Project Strategy Education 257

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. 1 CMP credit.

Certificate 369

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Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Conference content. – How to Become a Better Boss. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Membership recruitment. Quick hits.

Revenue 322

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Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Association leadership. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. She also shares guidance on how event planners can start using AI. Fri 7/7 at 4 p.m. More info/register. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 279

Revenue LMS Price Education 279