WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Marketing Education Course 150

Associations Now

APRIL 14, 2020

Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. This hits all three ‘content musts’ on the head: It’s valuable, easily scannable, and likely something you haven’t done before,” Walker says.

Newsletter 60

Newsletter Social Media Content Review 60

Association Briefings

OCTOBER 21, 2020

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant news that affects your members. Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence has no place in an association-centric member newsletter.

Newsletter 52

Newsletter Marketing Press Release Content 52

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Reid All About it

FEBRUARY 9, 2024

.* – Consultant Open House in the Association Marketplace Come explore this new space for Association Professionals to connect with colleagues, learn about what’s new in the industry, and share their expertise and experience. Bring your ideas for adding value to your professional life. More info/register. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

Content 78

Content How To Newsletter Social Media 78

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Content 266

Content Survey Education Strategy 266

Association Success

OCTOBER 2, 2020

It’s living proof that smart content curation can add real value to people’s lives. . MORE: 14 content curation tools every online marketer should check out now. Your association doesn’t have to invent the next Rotten Tomatoes to take advantage of the benefits of content curation. Nurture relationships in your industry.

Content 83

Content Social Media Newsletter Review 83

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

Content How To Newsletter Leadership 52

Reid All About it

APRIL 12, 2024

Learn to create targeted personas in ChatGPT for personalized content and interactions. In real client videos from the healthcare industry, see the power of data-based creative and how data informs campaigns. With industry giants like Google and Yahoo! Explore 15 key strategies that illuminate the path to newsletter excellence.

Revenue 256

Revenue Strategy Price Newsletter 256

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Looking to create even more value for your association in the industry? Will you send them additional content resources? Don’t discount thought leadership for the top of funnel audiences.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JUNE 30, 2023

Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve? The Three Types of Association Content.

Content 150

Content Marketing Newsletter Communications 150

Ungrated

AUGUST 31, 2021

Whether she was delivering food to my front door or busy creating useful content to support our members during the pandemic, her kindness and tireless efforts to support CAI make her a great recipient to receive this year’s award,” says Burgess. >>For Poole, Esq.

Las Vegas 78

Las Vegas Oregon Industry Utah 78

Association Success

DECEMBER 10, 2020

I signed up last week for a newsletter tailored to chihuahua owners — I got a new puppy — and while I began getting super informative content about best practices for raising him, something was missing. With over 250,000 paid subscribers , Substack has been making a name for itself in the content creation industry.

Newsletter 158

Newsletter Content Revenue Video 158

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Association Success

OCTOBER 9, 2020

Most publications attract a handful of true fans — readers who devour every post, share content on social media and open every newsletter. . But in the long run, understanding who doesn’t regularly read your content — and why — is far more valuable. These subgroups might be defined by: Niche or specialty within your industry.

Newsletter 148

Newsletter Social Media Content Survey 148

Reid All About it

JANUARY 29, 2021

. – Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated. Learn how to leverage the fundamentals of email engagement for your newsletter. CAE credits.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? 1 CMP credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. You’ve got a LOT of competition from a variety of industry sources. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Association Success

AUGUST 7, 2020

Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list? Subscribe here.

Newsletter 78

Newsletter Industry Process Innovation 78

Associations Now

DECEMBER 17, 2018

Your members have a unique view into the industry they represent. When it comes to generating content, add their perspectives into the mix. As an association, it’s your job to have the pulse on industry happenings and relevant news. The post Daily Buzz: Involve Members in Content Creation appeared first on Associations Now.

Content 70

Content New York Newsletter Social Media 70

Reid All About it

MARCH 24, 2023

Quick hits Can AI write thought leadership content for you? – March Expert Series: 8 Ways to Generate More Revenue from your Learning Management System Competition for learner dollars has never been stiffer and top-notch content alone is not always enough to break through the crowded marketplace. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. Chapter habits. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JANUARY 28, 2022

2022 STR Industry Trends. 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. – How Documentaries Are Disrupting the Future of Content Marketing.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

NOVEMBER 26, 2021

How the Pandemic Has Reshaped Digital Work and Content. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Association Success

OCTOBER 9, 2020

Starting with content curation and organizational cultures, and wrapping up with AssociationSuccess.org’s Benchmarking Diversity in the Association Industry 2020 , association professionals have engagement and inclusivity top of mind in this week’s Friday Five. The artificial intelligence-powered newsletter from rasa.io

Organization 78

Organization How To Newsletter Content 78

Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

Content 52

Content Video Social Media Education 52

Association Adviser

OCTOBER 30, 2018

1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Joining the top 10 were the print newsletter and print conference guide. Live events remain the No.

Communications 184

Communications Social Media Newsletter Content 184

Association Success

APRIL 25, 2017

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. That makes sense, but what about the ability to share content?

Content 76

Content Social Media Guidelines Revenue 76

Association Success

NOVEMBER 25, 2020

Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Members can access a flood of content for free online, which means your association needs to work harder to assert the value of the content you provide. Save time by repurposing content.

Content 142

Content Newsletter Social Media Recruiting 142

Reid All About it

JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Presenter: meetings industry attorney, Joshua L. 1 CMP credit.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Aaron Wolowiec

MAY 1, 2014

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). If you’re not yet signed up for our quick, fun, easy-to-read tips, news and association industry information, click here to join our mailing list. . A: My kids!

Content 100

Content Michigan millennials Newsletter 100

Freestone

FEBRUARY 29, 2024

It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program.

LMS 52

LMS How To Certificate Learning Management System 52

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%.

Tips 166

Tips Email Marketing Newsletter Communications 166