Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

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Reid All About it

APRIL 12, 2024

Member recruitment. Learn to create targeted personas in ChatGPT for personalized content and interactions. In real client videos from the healthcare industry, see the power of data-based creative and how data informs campaigns. With industry giants like Google and Yahoo! More info/register. More info/register.

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Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ann Handley ). Terence Eden ).

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

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Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? 1 CMP credit.

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Reid All About it

MARCH 11, 2022

Find out how to engage with your target audience using three connection strategies, create a healthy balance of content that helps you to be seen as a thought leader for your industry, and discover three of LinkedIn’s most effective content formulas that will “stop the scroll” and engage with your audience.

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Association Success

NOVEMBER 25, 2020

Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Members can access a flood of content for free online, which means your association needs to work harder to assert the value of the content you provide. Save time by repurposing content.

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Reid All About it

JANUARY 28, 2022

2022 STR Industry Trends. 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. – How Documentaries Are Disrupting the Future of Content Marketing.

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.

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Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

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Freestone

FEBRUARY 29, 2024

It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program.

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Associations Now

AUGUST 31, 2016

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. With growth came the ability to develop content, and thus member benefits. The newsletter is free to anyone, while the journal and research study come free with a paid membership.

Recruiting 64

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. Industry trends job-seekers must know. Job skills most wanted by top industry employers.

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Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

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Nimble AMS

MAY 13, 2021

Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost So how can you recruit, reach, and retain members to achieve these strategic goals? Watch now.

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Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Notify them of important dates, such as your annual conference or the upcoming release of industry research. You have new members.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Create valuable exclusive content A solid set of resources can be just as valuable as more tangible rewards (if not more!).

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Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%.

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Reid All About it

JANUARY 21, 2022

Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Join us to experience seven in-depth demos from industry partners that are standing by ready to help. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. New episodes are posted around 1 p.m.

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Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

Member Engagement 100

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Higher Logic

JANUARY 3, 2020

Each answer becomes part of your searchable knowledge base that grows in value as more questions are answered, videos are added, and content is written. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events. When You Hold a Customer or Industry Event.

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Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

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EventMobi: Association Events

JUNE 26, 2023

Event registration and attendance Direct web traffic New member registrations Referrals Member engagement survey satisfaction scores If your association is relatively new, investigate what solid member engagement metrics typically look like in your industry. Webinars According to a 2021 survey from vFairs, 77.2%

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Lauren Patrick, eLearning Industry ). Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register.

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MemberClicks

OCTOBER 24, 2023

You may be wondering about the benefits of trade associations and the role they can play in your industry. Trade associations serve as a bridge between businesses within an industry, encouraging collaboration and mutual support. These resources empower you to stay competitive, adapt to industry changes, and thrive in your market.

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.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” My first bit of advice is, don’t treat recruiting these experts casually. You might even begin your search by following related hashtags on social platforms or industry forums.

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WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Habit-forming.

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Higher Logic

AUGUST 15, 2017

Other members, volunteers, and vendors will all see how important volunteers are every time they get an email, read a blog , or view other content authored by a volunteer with your MVP banner on their photo. Experienced volunteers may work with new recruits to help them learn the ropes, for example. Send Handwritten Thank You Notes.

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Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? ” In honor of PRIDE month 2021, this day will promote self-affirmation, dignity, equality, and increased visibility of diversity in the meetings and events industry.

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MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Platforms like MemberClicks offer a website builder specifically for membership organizations that lets you create a site with gated content. What Is a Membership Website?

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Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Lots of people, not just young professionals, prefer an online content subscription because they’re not interested in other membership benefits. Virtual Membership. Cadillac Membership.

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Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Perhaps you have different industry divisions you serve. Now provide content based on that data “flag.” industry sectors or young professionals)? Register here).

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Reid All About it

JULY 24, 2020

Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. 1 CAE credit.

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Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. You can peruse the full collection at your leisure by scrolling through the archives. Personalization made simple.

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Membership Marketing

MARCH 12, 2013

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. Here are some examples of effective free information offers that encourage the exchange of contact information for content: 1.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. 1 CMP credit.

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