Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.

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Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. We drew students in using content that was most useful to them,” Schneider says. Social media advertising.

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Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? If, like The Wall Street Journal , the answer is too many, it’s time to consider a new strategy.

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support.

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Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….

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Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

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Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Reid All About it

JANUARY 28, 2022

Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. Addressing Burnout: Strategies for Leaders During The Great Resignation. 25 Ways to Take Your Newsletter to the Next Level.

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Association Success

NOVEMBER 25, 2020

Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Members can access a flood of content for free online, which means your association needs to work harder to assert the value of the content you provide. Save time by repurposing content.

Content 142

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

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Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

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Reid All About it

JANUARY 21, 2022

Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. CAE credits. More info/register. Host: U.S. . 1 CAE credit.

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Membersuite

MARCH 16, 2022

A Proactive Data Strategy Helps You Stay in Touch With Members and Customers. Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 3: Newsletters. 1: New Member Onboarding.

Directory 141

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Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. Each answer becomes part of your searchable knowledge base that grows in value as more questions are answered, videos are added, and content is written. Develop Your Customer Community Strategy. year-over-year. Did you know?

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Freestone

FEBRUARY 29, 2024

Introduction Is your association looking for strategies to grow your professional development program? It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. Why should associations invest in professional development?

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Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

Member Engagement 100

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Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. What to open? What to ignore? billion by 2019).

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Recruiting millennial members.

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Achieve

DECEMBER 8, 2022

Follow these steps to target your social media strategy for stewarding relationships with donors: Encourage donors to follow you on social media. Use social media for quick updates and fun content. You can make this request in an email, or you can highlight social media accounts in your newsletter. online donor engagement.

Social Media 52

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Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

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Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Quick hits. This is so me. Erica Sloan, Well + Good ). Subscribe to Blog via Email.

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Reid All About it

JULY 24, 2020

– Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. Bridging the Gap from Strategy to Execution. More info/register (donation requested). Tue 7/28 at 11:30 a.m.

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Quick hits. Neil Patel ). More info/register. Host: Community by Association. Host: Fridays@4. More info/register.

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Quick hits.

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Higher Logic

MAY 19, 2016

They’ll also inform your marketing department on everything from how to structure your marketing email campaigns to what content you should create. But brand ambassadors can also generate original, quirky marketing content as well. Or make the resource library easy to browse but only members can access or contribute content.

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Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content.

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Higher Logic

AUGUST 15, 2017

Other members, volunteers, and vendors will all see how important volunteers are every time they get an email, read a blog , or view other content authored by a volunteer with your MVP banner on their photo. Experienced volunteers may work with new recruits to help them learn the ropes, for example. Send Handwritten Thank You Notes.

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WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Habit-forming.

Content 150

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Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. You can peruse the full collection at your leisure by scrolling through the archives.

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Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Social media. Email marketing. Text messaging.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

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MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. It could include potential discounts for attending conferences or conventions and even place a value on exclusive member content. Now member value propositions have been playing a more critical role for membership organizations.

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MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. Use pictures and stories to make your content more interesting and relatable. Wrapping Up: Recruiting Members with Trade Association Benefits Colleagues in office.

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Use content marketing/member storytelling. Use your members to recruit other members and act as ambassadors for your organisation. For more on developing personas, see this article from the Content Marketing Institute.

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Association Briefings

OCTOBER 22, 2020

Here are a few data-driven email strategies to help further market your association to your members and professional community. Now provide content based on that data “flag.” Deliver content based on those interests. What if you had a different masthead for your newsletter based on the industry segment your member designated?

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MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. These signs indicate that it’s time for you to revitalize your member retention strategies. Include effective member retention strategies in your plan. Is your membership churn rate creeping up?

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Newsletter Strategy Social Media Survey 59

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. a discount code for anyone who attends a small group discussion).

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