Reid All About it

APRIL 26, 2024

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. I’m happy to feature it as long as it’s not too product-centric.

Content 268

Content Survey Education Strategy 268

Higher Logic

SEPTEMBER 5, 2017

While you enjoy the last of your summer and get back into the swing of things on the work front, we thought we'd greet you with a few recommendations on tool s that will help you get out in front of your deadlines and be more productive. Here is a list of the top free (or nearly so) productivity apps for membership managers.

Membership Management 168

Membership Management Products Cost Content 168

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

Association Success

DECEMBER 17, 2020

I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. Not only can refreshing your content lead to better recruitment and retention, it also gives your organization the time and resources to try something new.

Organization 147

Organization Content Recruiting Recruitment 147

Blue Sky eLearn

DECEMBER 28, 2018

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals.

Content 200

Content LMS Class Course 200

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Velvet Chainsaw

FEBRUARY 8, 2021

Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience.

Content 97

Content Conference Revenue Discount 97

Reid All About it

MAY 31, 2024

Hannah Carvalho at Associations Now shares the advice of Jennifer Blenkle of the American Physiological Society and Ankur Ponda of McKinley Advisors on how to build a smart sunsetting strategy for products and programs. Content workflow. I’m happy to feature it as long as it’s not too product-centric. Event design.

Chicago 246

Chicago North Carolina Video DC 246

Association Success

OCTOBER 16, 2020

Here are the five most-read articles from this week’s newsletter: These 4 questions can help frame your association’s content production strategy. Any content strategy can be boiled down to four essential components: identifying the content’s purpose, format, audience and potential for engagement.”. Subscribe here.

Organization 158

Organization How To Newsletter Innovation 158

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Congratulations, Dean! Co-mentors. CAE credit.

Newsletter 252

Newsletter Content Social Media Education 252

Association Success

DECEMBER 5, 2019

So much of what an association produces involves or revolves around content. . Regardless of your association’s staff size, managing all of this content can feel like a full-time job. Luckily, you’re not the first person to try to navigate the ever-growing list of content formats and how to organize your work around them.

Tools 83

Tools Content Strategy Organization 83

EventMobi: Association Events

MAY 1, 2024

Is this product designed for association events like mine? Ensure the provider’s product is flexible enough to support your meeting and event requirements. Can you share case studies of similar organizations using this product? How can I protect my content? What’s on your product development roadmap?

Technology 264

Technology How To Case Study Price 264

Crowd Wisdom

NOVEMBER 30, 2023

With so many members in vested in continuing education opportunities, organizations should consider growing their learning programs to drive non-dues revenue. How to set prices for continuing education content in 2024 How you price your content can make a big impact on the success of your continuing education program.

Price 59

Price Education Content Revenue 59

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Show that everyone’s excited about the new members by featuring snippets of staff from across the organization welcoming them.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Show that everyone’s excited about the new members by featuring snippets of staff from across the organization welcoming them.

Video 52

Video Content Strategy Social Media 52

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Blue Sky eLearn

DECEMBER 28, 2018

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals.

Content 126

Content LMS Class Course 126

Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Set goals for improvement.

Content 110

Content Strategy Social Media Newsletter 110

Higher Logic

JUNE 28, 2016

Community will help your customer relationships -- they’ll feel more connected to you and to other people who use your product. But will community help your entire organization? So, how exactly do online communities make your entire organization better? Sure, the community is grounded in your products and services.

Organization 174

Organization Products Cost Team 174

Association Success

OCTOBER 29, 2020

After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. In fact, poorly written or formatted posts can hurt your organization more than help it. . Step 1: Update old content .

Content 114

Content Social Media Newsletter Strategy 114

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. If your focus is lead generation, then build topic clusters for your content.

Organization 135

Organization Content Maine Strategy 135

Association Success

OCTOBER 21, 2020

Every organization has a unique set of goals — some humble and commonplace, others wildly ambitious. Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there. . Content should prompt membership growth .

Content 86

Content How To Social Media Newsletter 86

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. 1 CAE credit.

Chicago 205

Chicago DC Washington Strategy 205

Associations Now

MARCH 10, 2020

How business leaders disrupt productivity—and how they can stop. Not sure why you can’t take your organization to the next level? If productivity is stalling, you might be holding unnecessary meetings, Finkel says. In addition, unclear deadlines and deliverables could hurt productivity.

Products 109

Products Social Media Team Content 109

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue.

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LMS Utah Indiana DC 246

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. Why curate content?

Tools 122

Tools Content Marketing Newsletter 122

Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. How is the organic channel performing compared to the previous year?

Organization 52

Organization Software Revenue Report 52

Association Success

FEBRUARY 12, 2018

The answer is simple: the purchasing decision is made not based on the cost of the product, but on the value that product is perceived to deliver. The sale of advertising, exhibits and sponsorships can be modeled after the way the auto industry positions their products—not by cost but by value to the consumer. Product Mix.

Products 80

Products Cost Price Case Study 80

Association Success

OCTOBER 9, 2020

Starting with content curation and organizational cultures, and wrapping up with AssociationSuccess.org’s Benchmarking Diversity in the Association Industry 2020 , association professionals have engagement and inclusivity top of mind in this week’s Friday Five. If you’re not subscribed, make sure you do ! . Subscribe here.

Organization 78

Organization How To Newsletter Content 78

Association Success

MAY 12, 2020

Clear’s ideas can not only help you reach your goals but also help you feel more productive and successful everyday. What you do every day sets the trajectory for the direction of your life or your organization. This comfort makes it easy to want to sit down and read while the content of the book keeps you engaged.

Products 78

Products System Process Education 78

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? It’s easier to repurpose existing content than design a program from scratch. An increasing number of organizations provide conference registrants with limited-time access to recordings.

Products 59

Products Revenue Case Study Content 59

Aptify

JUNE 23, 2023

Here are five ways an online career center can help you grow revenue for your membership-based organization. Whether your large organization is an association, a union, or another member-based organization, you need powerful ways to drive revenue. When you need new ways to drive revenue, look to an online career center.

Revenue 72

Revenue Organization Software Membership Management 72

MemberClicks

AUGUST 18, 2022

Your team will be the ones creating the learning streams, uploading content and building courses. Your LMS will should make it easy for the learner to quickly navigate to their desired content. All of that content should load quickly, too. Also, make sure your LMS can be designed with your organization’s branding, or similar.

LMS 52

LMS Organization Software Course 52

Delcor

DECEMBER 11, 2019

What Does a Digital Product Manager Do? As the field of digital development has matured over the past twenty years, new roles have emerged to help guide the successful implementation and maintenance of websites and digital products. One of the newer roles is the Digital Product Manager.

Products 59

Products Team Email Marketing Maine 59

Blue Sky eLearn

SEPTEMBER 23, 2021

We had an online portal where we’d store on-demand content from these events, as well as content recorded from conferences. But the portal wasn’t all—we were also putting that on-demand content onto DVD-ROMs and mailing them out to purchasers! For organizations planning to stay 100% virtual in 2021 (or even 2022!),

LMS 296

LMS Content Conference Technology 296

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The organization’s outgoing treasurer describes the financial situation as “dire.” Content marketing.

Revenue 257

Revenue Certificate Tools Innovation 257

Reid All About it

NOVEMBER 17, 2023

Data about organizations serving adult lifelong learners is hard to find. Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. I’m happy to feature it as long as it’s not too product-centric. Does my organization need one?

Price 263

Price Survey Team Recruiting 263