Reid All About it

APRIL 26, 2024

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Content 222

Content Survey Education Strategy 222

Blue Sky eLearn

DECEMBER 28, 2018

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.

Content 200

Content LMS Class Course 200

Association Analytics

APRIL 1, 2024

Look to create new and innovative products and services for an underserved population in your membership. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. This helped to nurture and engage these members until they were eligible.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Velvet Chainsaw

FEBRUARY 8, 2021

Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience.

Content 97

Content Conference Revenue Discount 97

AssociationChat

SEPTEMBER 16, 2020

Why can’t coming up with new content be easier ?! I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle. Product Hunt. Writer’s block can happen to the best of us.

Content 130

Content FAQ Tools Video 130

Crowd Wisdom

NOVEMBER 30, 2023

How to set prices for continuing education content in 2024 How you price your content can make a big impact on the success of your continuing education program. You simply mark up the actual cost of your educational content. Cost-based pricing Cost-based pricing is straightforward.

Price 59

Price Education Content Revenue 59

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

Video 52

Video Content Strategy Social Media 52

Reid All About it

APRIL 19, 2024

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Host: Community Brands Speakers: Jason Daiger, Vice President of Product & Client Services, Events, and Tirrah Switzer, Senior Director of Product Marketing, Community Brands Tue 4/23 at 1 p.m. –

Newsletter 250

Newsletter Content Social Media Education 250

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Think about all the visitors your site gets: Some will be ready to convert after reading your SEO content and clicking through to a demo or contact page —great!

Content 52

Content Strategy Marketing Social Media 52

Blue Sky eLearn

DECEMBER 28, 2018

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.

Content 126

Content LMS Class Course 126

Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Experiment with adjustments.

Content 110

Content Strategy Social Media Newsletter 110

Freestone

JULY 20, 2023

Make your content go further and expand the reach of your continuing education (CE) program when you repurpose your event. Read on for strategies to repurpose your annual conference content, engage more learners, and increase your CE revenue. Follow these tips to repurpose your annual conference content: 1. Live stream.

Content 52

Content Conference How To Library 52

Association Success

OCTOBER 29, 2020

After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. MORE: How to measure the impact of content.

Content 114

Content Social Media Newsletter Strategy 114

Freestone

SEPTEMBER 28, 2023

While it may be hard to believe end of the year is quickly approaching, it’s time to plan out your year-end continuing education (CE) content strategy. If you’re looking for an easy way to extend the life of your content and meet various learner needs, you should consider incorporating rebroadcasts into your CE content.

Content 52

Content Tips Strategy LMS 52

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive social media engagement.

Content 86

Content How To Social Media Newsletter 86

Associations Now

MARCH 10, 2020

How business leaders disrupt productivity—and how they can stop. If productivity is stalling, you might be holding unnecessary meetings, Finkel says. In addition, unclear deadlines and deliverables could hurt productivity. But what content metrics actually matter? Also: Finding useful metrics in a sea of data.

Products 111

Products Social Media Team Content 111

Association Leaders

DECEMBER 18, 2013

As a result, I often wish there was more time in a day or that I was more productive than I am. But today, I saw an image titled, “How to Be Productive” as part of an article titled, “ Get it Done: 35 Habits of the Most Productive People “ I found the image and its contents particularly interesting.

Products 150

Products Course Leadership Association Management 150

Association Success

MAY 12, 2020

Clear’s ideas can not only help you reach your goals but also help you feel more productive and successful everyday. This comfort makes it easy to want to sit down and read while the content of the book keeps you engaged. We all want to be more productive. The more productive you are, the more success you’ll find in life.

Products 78

Products System Process Education 78

YourMembership

JANUARY 31, 2012

Add-On Products. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Advantages.

Content 150

Content Marketing Social Media Price 150

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. Why curate content?

Tools 122

Tools Content Marketing Newsletter 122

Association Success

FEBRUARY 12, 2018

The answer is simple: the purchasing decision is made not based on the cost of the product, but on the value that product is perceived to deliver. The sale of advertising, exhibits and sponsorships can be modeled after the way the auto industry positions their products—not by cost but by value to the consumer. Product Mix.

Products 80

Products Cost Price Case Study 80

Association Briefings

MAY 11, 2022

And that’s where user-generated content comes in. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. Association Briefings has a team of podcast and content experts ready to help with your association's strategic podcasting initiative. How Can We Help?

Content 52

Content Video Revenue Team 52

CommPartners

JUNE 26, 2019

For associations, our annual conference is our flagship education product. Naturally we want to maximize our investment and extend the reach of this great content.

Content 75

Content Conference Education Products 75

Forj

AUGUST 24, 2017

In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. To be sure, associations have digital strategies related to curating content and delivering what is important for its members. To do this, you may need to hire a digital curator.

Education 87

Education Content Strategy Case Study 87

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? It’s easier to repurpose existing content than design a program from scratch. Don’t be afraid to test new digital products, but frame them appropriately—as pilots.

Products 59

Products Revenue Case Study Content 59

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Identify Top Content Topics with Online Activity Data. If very few members complete the course, however, the content may not meet expectations.

Content 136

Content Marketing How To Library 136

YourMembership

MARCH 6, 2012

Add-On Products. Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Tags: blogging , content marketing. Education + Alumni.

Content 150

Content Tips Software Social Media 150

Delcor

DECEMBER 11, 2019

What Does a Digital Product Manager Do? As the field of digital development has matured over the past twenty years, new roles have emerged to help guide the successful implementation and maintenance of websites and digital products. One of the newer roles is the Digital Product Manager.

Products 59

Products Team Email Marketing Maine 59

Associations Now

APRIL 7, 2020

The new streaming video service, which launched this week, is aiming to deliver high-quality content for a mobile-first audience. Whether or not it works, it suggests a sea change in how digital content is made. One of the reasons that Quibi has grown quickly is that its content is heavily vetted and designed for quality.

Content 69

Content Video Products 69

Wild Apricot

DECEMBER 18, 2020

This month's highlight includes the launch of digital products, where you can offer digital content for. As we’re counting down to 2021, let’s look at the resources and updates from December.

Content 370

Content Resources Products 370

Wild Apricot

JUNE 29, 2020

This month, we’re announcing new product features and releases that will make life easier for you and your organization. We have also added new content to help you make the most of Wild Apricot and better connect with members.

Organization 396

Organization Content Products 396

Associations Now

OCTOBER 22, 2018

While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. Content management systems are everywhere—and there are a lot of them. percent among content management systems—and 32.1 One word: Headless.).

Content 95

Content System Examples Innovation 95

Association Success

DECEMBER 12, 2019

When it comes to content production, it’s incredibly easy to continue producing the same, regular blog posts, newsletters, eBooks and case studies that have always been written. Marsh’s advice is to look at content as though it has a lifecycle. Marsh’s advice is to look at content as though it has a lifecycle. “I

Content 62

Content Newsletter eBook Case Study 62

YourMembership

SEPTEMBER 10, 2012

Add-On Products. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Providing someone with an enjoyable experience is integral to being a good host, so why does our content fall short? Content marketing is not about spin. Education + Alumni.

Content 150

Content Marketing Software Social Media 150

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Photo by STIL on Unsplash.

Content 52

Content Strategy Social Media Case Study 52