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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.

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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

The best-priced product will win your purchase. Associations are more than the sum of their transactions, like member applications, registrations, and renewals. As associations learn to create and curate wonderful member experiences, some will find they might need to warm up their tone.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

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5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

It’s vital to provide content that’s truly engaging to increase members’ productivity with continuing education programs. Continue reading to learn more about incorporating an association learning management system (LMS) to increase the productivity of your members. Create timely courses and keep members informed.

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Host: Community Brands Speakers: Jason Daiger, Vice President of Product & Client Services, Events, and Tirrah Switzer, Senior Director of Product Marketing, Community Brands Tue 4/23 at 1 p.m. –