GrowthZone

OCTOBER 30, 2017

Someone who can give tips on social media or a new operating system? Use social media and your email list. Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. press releases, logos on your site, social media promotion, email marketing, etc.).

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Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. It connects you to your members where they want to consume content.

Content 79

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Does your story resonate with your target market? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. A guest blog by Frank Kenny.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs.

Social Media 254

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NXUnite

NOVEMBER 21, 2023

Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to social media managers to volunteer coordinators. These resources provide nonprofit professionals, such as yourself, with a lower-cost way to develop their skills and grow professionally. Cost-effective.

Resources 130

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Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. For example, let’s say I’m writing a blog post about good email subject lines. Continuing our subject line example, let’s say the big idea was “Catching people’s attention.” See the photo we chose for this blog header? Case in point.]. The color red.

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Blue Sky eLearn

FEBRUARY 4, 2020

Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Manage registration, marketing efforts, and product add-on revenue all through your main database. Let’s look at an example. Email marketing software. Social media platforms.

Organization 270

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MemberClicks

NOVEMBER 9, 2023

For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? These workshop feedback questions are just a starting point for you to customize or use as inspiration to create your own.

Survey 52

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Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

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Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

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ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. It is not limited to adulthood or late adulthood.

Marketing 52

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Marketing Video Social Media Revenue 52

EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. For example, emails with personalized subject lines are 26% more likely to be opened.

Member Experience 130

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EventMobi: Association Events

SEPTEMBER 21, 2023

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Use multiple streams of communication (email, social media, paper mail, etc.), Why does member retention matter?

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

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CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

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Association Adviser

AUGUST 27, 2013

Much of the success of an exhibitor’s return on investment results from not only their presence at an event, but also the type of marketing they conduct both before and after a show. Social media marketing can be powerful and cost-effective when used in conjunction with more traditional marketing methods.

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Social media: Go where your members are.

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EventMobi: Association Events

SEPTEMBER 29, 2023

There are plenty of reasons to prioritize attendee tracking at your next event, including: Tracking ROI Event costs can mount up quickly. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. experience.

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NXUnite

MARCH 4, 2024

For example, let’s say a school decides to use the theme “A Wildlife Adventure” to brand its fundraiser meant to support more hands-on learning initiatives such as field trips and outdoor education programs. You can provide extra credit to the students who assist in your marketing endeavors. You’ve got this!

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Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. I’ve blogged about this before.

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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Achieve

JANUARY 18, 2023

Virtual nonprofit events are cost-friendly. Virtual nonprofit events have fewer overhead costs and can save your organization a lot of money in the long run, boosting your overall ROI. Social media platforms. to optimize your marketing approach. Social media. social media. Matching gift.

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Associations Now

DECEMBER 6, 2016

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy.

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Associations Now

SEPTEMBER 23, 2016

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. We have seen incredible traction on social media.

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Associations Now

JUNE 8, 2017

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign. Matush talked with me about how she works with associations to gather that insight—the warmup, if you will, before the full-on marketing campaign.

Member Engagement 92

Member Engagement Strategy Marketing Social Media 92

MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

Revenue 52

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. ” Keep in mind that this is a simple example your orginization will likely require a more complex member value poroprosition.

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Associations Now

APRIL 28, 2020

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 A few insights for those interested in boosting SEO: Lower costs are a factor. The report also found 63 percent of marketers believed SEO would become more important in 2020.

Cleveland 139

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. It costs about the same as other digital advertising tactics. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

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