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Simple Membership Calculations: Member Acquisition Cost

GrowthZone

There are different strategic models when it comes to attracting new customers, and while some may cost you money, it is money well spent. To keep your association’s efforts on the right track and make the most of recruitment spending, track how much it costs to secure new members by calculating your member acquisition cost (MAC).

Cost 78
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5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

Someone who can give tips on social media or a new operating system? Use social media and your email list. Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. press releases, logos on your site, social media promotion, email marketing, etc.).

Cost 114
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The Essential Workshop Feedback Survey Template (12+ Questions & Examples)

MemberClicks

For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? These workshop feedback questions are just a starting point for you to customize or use as inspiration to create your own.

Survey 52
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4 Tips for Connecting Your Nonprofit With Local Businesses

NXUnite

Utilize online directories, local business associations, chamber of commerce listings, and social media platforms to identify potential partners. Evaluate the values, missions, and corporate social responsibility initiatives of the identified businesses. Most employees value working for a socially responsible company.

Tips 130
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Building Buy-In for an Online Community at Your Association

Higher Logic

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs.

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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app. CAE credit.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.” Promoting your incentive program in social media posts and email campaigns will help you reach your online audience.