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Association Brain Food: 3.1.24

Reid All About it

It costs about the same as other digital advertising tactics. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AMS onboarding. 1 CAE credit.

Education 259
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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5 myths to avoid when marketing for associations

MultiBriefs

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining. That's not always the case.

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5 ways vendors can be thought leaders for your association

MultiBriefs

It's important to put time into your vendor engagement strategy as they create value beyond their services. Vendors you've worked with on thought leadership can use their own personal experience in the industry to give a fresh perspective. Because you've worked with this vendor as a thought leader, you can connect them to the member.

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A 360-Degree View of Outsourcing Content Management

Association Adviser

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Why outsource? Social media.

Content 60
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Why D&I Matters Beyond Hiring

Associations Now

Last month Vetted Solutions released a white paper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. Only 45 percent say they have a diversity strategy for hiring, and less than 25 percent have one for promotion and retention.

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Video: THE Content Marketing Trend of 2014

Slice-Works

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Shooting in volume allows you to edit and repurpose—without the additional cost of travel and lodging! Video is a once and done deal.

Video 28