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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

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Association Brain Food Weekly: 4.16.21

Reid All About it

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363
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Association Brain Food Weekly: 10.9.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Topics include strategy, requirements, proposals, demos and selection, implementation, and buying in a pandemic.

Utah 370
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We Know We Have to Change, Now We Actually Have to Do It

Smooth The Path

First, there is a social cost for making an unpopular decision. So, they don’t see the reason for the changes being proposed. Recruit the right board members. And just at the point they are prepared to dive in, the board says, “no” Why would the board say, “no”? Well, for a few reasons.

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How to Find Sponsors for Events: The Essential Guide

MemberClicks

you might not have a massive marketing budget to pull from for planning costs. Big annual events may have costs beyond what you’ve planned for in your budget. A sponsor can help pick up these additional costs. This can also increase your audience reach, recruiting new people to register for your event.

How To 52