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Use Data for New Revenue Opportunities

Association Analytics

These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. New Audiences.

Revenue 169
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Association Brain Food: 2.16.24

Reid All About it

. – Axe-con: Building Accessible Experiences Building accessible digital experiences requires a team effort, across design, development, management, testing, accessibility experts, and of course, legal. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

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Association Brain Food: 4.19.24

Reid All About it

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Distraction is an occupational hazard for all of us.

Revenue 256
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Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.