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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. The benefits of developing thought leadership content ?. Build association credibility.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Strategy 169
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Focus in a Distracted Era

Spark Consulting

Twenty association executives (CEOs and EDs, AMC leaders, and consultants) gathered at a lovely resort in Pennsylvania to ponder some Big Issues together: AI, DEI, nurturing the next generation of association leaders, the role of voluntary membership associations in an increasingly polarized society, and, of course, boards boards boards.

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Nonprofits That Stray Off Course

Reid All About it

Steve Drake, whose company manages the National Christmas Tree Association, reached out to the social media community for advice and later wrote about the lessons they learned – lessons every nonprofit should heed. An organization loses its way, goes off course and what does it get? “D” flickr photo by docentjoyce.

Course 150
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Will Associations Ever Move Past Shiny Object Syndrome to Strategy?

Mizz Information

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. But social media?

Strategy 105
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Nonprofit Staff Training: How to Create an Effective Plan

NXUnite

Plus, these programs also help mentors refresh their knowledge and feel more confident in their leadership abilities. With topics ranging from fundraising to leadership, there’s bound to be an event that suits your staff’s training needs. Asynchronous courses. Post social media shout-outs. Conferences.

How To 130
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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”